Digital Fundraising Manager, Acquisition (Permanent, FT)

 (This position is covered under CUPE Bargaining Unit)

Save the Children believes every child has the right to a future. In Canada and around the world, we do whatever it takes – every day and in times of crisis – to support children to fulfill their rights to a healthy start in life, the opportunity to learn, and protection from harm. With over 100 years of experience, Save the Children is the world’s first and leading independent children’s organization – transforming lives and the future we share.

THE IMPACT YOU WILL MAKE

Reporting to the Head of Digital Fundraising, the Digital Fundraising Manager, Acquisition will be responsible for developing and executing a multi-channel digital acquisition plan, primarily through paid advertising. This role involves managing the acquisition strategy and meeting monthly donation and OTG targets. The manager will also be responsible for tracking, reporting, and analyzing performance metrics for digital marketing campaigns and managing budgets for all digital activities. Another key area of responsibility for this role is vendor and stakeholder management, which includes managing vendors on a daily basis, identifying opportunities to improve cost efficiency, and working cross-functionally with internal stakeholders.

Responsibilities include (but are not limited to):

Planning & Execution: 

• Working closely with the Head of Digital Fundraising, other direct marketing channel managers and the communications team – and other key stakeholders as required – the Digital Fundraising Manager, Acquisition will develop and execute a multi-channel digital acquisition plan, with paid advertising as the primary tactic.
• Manage the acquisition strategy – including direct to monthly, unrestricted OTG, lead generation, etc.
• Responsible for meeting monthly lead and donor targets as well as maintaining set cost per lead and cost per acquisition.
• Develop innovative strategies to acquire new donors.
• Develop an annual testing plan that is regularly reviewed and modified based on results.
• Collaborate on landing page builds and CRO.

Tracking, Reporting & Analytics:

• Provide regular reporting to key stakeholders, including performance metrics for digital marketing campaigns, optimization initiatives, and digital acquisition through paid activityEnsure that all financial targets and other KPIs are met across all digital acquisition activity. Proactively identify potential issues and propose possible mitigation strategies.
• Manage budgets and expenditure for all digital activity, making adjustments from low-performing to high-performing areas as required, and ensuring alignment with the broader organizational fundraising budget.
• In collaboration with other channel managers, identify and work towards shared targets and measures of success.
• Track expenses against budget, ensure the timely processing of invoices, flag potential issues relating to spend.
• Deliver post campaign analysis on all digital fundraising campaigns including results, learnings and recommendations.

Vendor/Stakeholder Management:

• Manage vendors on a day-to-day basis to the responsibilities and metrics of success outlined in the contract and statement of work.
• Identify opportunities to improve cost efficiency and quality of vendor services and/or support.
• Perform annual audits / review of vendors.
• Support vendor selection process where required through identification of requirements, development of RFP’s and selection process as required.
• Work cross-functionally with internal stakeholders to ensure integration and alignment of activity across channels and portfolios.

Other: 

• Conduct continuous learning initiatives to stay updated on the latest trends in marketing technology (martech), ensuring the integration of innovative tools and approaches into advertising strategies.
• Stay informed about developments in the nonprofit sector, including emerging trends and best practices, to align digital advertising efforts with industry standards and community needs.
• Engage in ongoing professional development to enhance expertise in paid advertising platforms beyond Google Ads and Meta Ads, exploring new channels and technologies for potential campaign optimization.
• Foster knowledge-sharing within the team, staying attuned to internal insights and experiences, and actively participating in relevant forums, webinars, and conferences to broaden understanding of digital marketing landscape.

Qualifications include (but are not limited to):

• A minimum of 3-5 years of experience in digital fundraising; experience working at an INGO or other non-profit preferred.
• Proven success in meeting or exceeding acquisition and fundraising targets through paid advertising and other digital or cross-channel tactics.
• Hands-on experience managing Google Ads & Meta; experience with other major platforms is a plus.
• Demonstrated knowledge of and experience in digital fundraising and marketing, with familiarity with trends in the Canadian market.
• Familiarity with CRM platforms and experience with online giving tools and platforms.
• Data-savvy with proficiency in GA4, Looker Studio, and other reporting and analytics tools.
• Familiarity with Google Tag Manager is a bonus.
• Excellent written and verbal communication skills.
• Strong interpersonal and influencing skills to develop robust working relationships with internal and external stakeholders.
• Proven and effective project management skills, including proficiency in workflow planning and strong attention to detail.
• Make sound decisions that are responsible and in adherence to organizational policies, aligned with strategy.
• Strong analytical and problem-solving skills to adapt existing processes.

WHAT WE OFFER 

This position salary range between $71,903.75 – $86,284.50 CAD depending on skills and experience. In addition to this, our employees will have the following package of additional benefits:

• Comprehensive benefits package for you and your dependents available in three months after employment.
• Coordinated benefits for your partner paid by Save the Children Canada.
• Hybrid workplace, and flexible work hours to support employee wellbeing and productivity.
• Confidential Employee Assistance Program services available to you and your dependents from your first day of employment.
• Discounted rate for a GoodLife membership.
• Organization-wide membership with Headspace.
• 3 weeks of annual leave.
• In addition to annual leave, we offer a December 25 – January 1 office closure (SAVE Days) so we can all recharge simultaneously.
• Paid 5-day-personal days.
• Paid 1-day-float days.
• Paid 10-day-sick leave.
• Parental leave top-up.
• Employer contributions to group pension plan.
• Learning and development opportunities and specialized training.

HOW TO APPLY?

If you are interested in this position, please visit https://www.savethechildren.ca/ and submit your resume and cover letter. Internal candidates, please apply via ADP by June 27, 2024 at 5:00PMEST. Applications will be reviewed on ongoing basis. We thank all applicants for their interest, however, only those selected for an interview will be contacted.

It is our individual and collective responsibility to ensure all children are protected from deliberate or unintentional acts that lead to the risk of, or actual, harm caused by our employees. Each employee shall be aware that there may be additional vulnerabilities facing children associated with their age, socio-economic background, disability, gender, racial heritage, religious belief, identity, sexual orientation or identity, and is committed to ensuring this does not form barriers to effective safeguarding.

Each employee is committed to fostering and sustaining a safe environment through proactive, accessible, and effective approaches that seek to prevent and respond to any harm to the children including but not limited to sexual exploitation and abuse. SCC and all its employees will take all reasonable steps to make itself safe, both as an organisation and in the conduct of all aspects of its day-to-day operations of emergency, humanitarian, developmental, policy, campaigning and administrative work.

SCC is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA’). If you require accommodation for disability during any stage of the recruitment process, please notify Human Resources (416) 221-5501