• Editorial Leadership: Lead the editorial planning for the ICRC website in English and French. Create high-quality, engaging content in coordination with the global digital officer community, ensuring the homepage and topic pages are regularly updated to reflect daily and long-term editorial priorities.
• Content Optimization: Monitor search trends and online conversations to identify content opportunities and drive key ICRC messaging.
• Language Coordination: Collaborate with communications colleagues managing other website languages to ensure smooth translation of relevant content and maintain consistency across all languages.
• Guidance and Strategy: Provide guidance to non-communications colleagues on web content and strategies. Ensure web content guidelines are understood and adhered to within the organization, regularly reviewing and updating them and establishing effective workflows.
• User Experience Optimization: Work closely with the Website Product Owner to optimize user experience, including conducting annual clean-ups and other routine website maintenance tasks.
• Training and Support: Deliver training on editorial and content strategies to global digital officers. Support and train new editors worldwide, helping them understand the website’s objectives and effectively use the platform.
• Performance Reporting: Lead regular reporting and feedback on digital website and content performance, including recommendations for improving accessibility and inclusiveness.
• Social Media Management: Manage French social media channels, translating content from English to French for platforms like Facebook and X (formerly Twitter).
• Ecosystem Integration: Support and promote an integrated approach across all digital channels (website, search, organic/paid social), implementing best practices for SEO, YouTube, and more.
• Inclusive Communication: Ensure a diverse, participatory, and inclusive approach in external digital communications, accurately representing people affected by conflict and violence.

Relationships and remit

• Global Responsibility: Oversee and set priorities and policies for the website, ensuring adherence and proper follow-up by website-facing staff worldwide.
• Collaboration with Key Stakeholders: Work closely with Social Media channel managers and the Website Product Owner in Geneva to ensure synergy with other channels and alignment with web design and development requirements.
• Content and Translation Coordination: Manage the implementation of new content and translations in collaboration with global web editors.
• Cross-Network Collaboration: Engage with the Communications (COM) network to execute editorial strategy, facilitate internal information-sharing, and gather feedback, working with various HQ units and delegation COM teams.

Requirements:

• Extensive Editing/Writing Experience: At least 10 years of experience in editing and writing, with a strong focus on digital communications or journalism.
• Bilingual Proficiency: Native-level fluency in both English and French.
• Interpersonal Skills: Demonstrated ability to explain content strategies effectively to various internal stakeholders.
• Writing Expertise: Exceptional writing skills with a focus on web writing best practices, including SEO. Ability to produce high-quality, web-optimized copy, create engaging social media posts, and manage basic design and editing tasks for posts and videos.
• Project Management and Planning: Proven project management and editorial planning track record.
• Organizational Abilities: Highly organized and able to coordinate work across multiple teams.
• Technical Skills: Proficient in using content management systems (CMS), particularly Drupal and/or WordPress.