Objective
The objective of this consultancy is to support AABS Project and Communications and Knowledge Management Specialist with:
i. Design and develop a visually appealing and user-friendly web/hub for the AABS Project.
ii. Create graphic designs for project-related materials, including reports, infographics, brochures, and social media content.
iii. Produce and edit high-quality videos to document project activities, interviews, and success stories.
Scope of Work
The specific activities to be carried out by the consultant is as follows.
1.
Graphic design
- Design project reports, presentations, and other documents.
- Create infographics to illustrate project data and findings.
- Design promotional materials such as brochures, flyers, and posters.
- Develop social media graphics.
2. Internal design and development of hub
- Design and develop a responsive and accessible internal hub for the AABS project.
- Ensure the hub includes sections for news updates, project activities, resources, and partner information.
- Integrate user-friendly features for navigation, search, and content management.
- Provide training to project staff for managing and updating web content.
- Implement security measures to protect data and user information.
3.
Video Production and Editing
- Produce high-quality videos showcasing project activities, stakeholder interviews, and success stories.
- Edit raw footage into polished videos suitable for various platforms (e.g., website, social media, presentations).
- Add graphics, subtitles, translations and other enhancements to videos as needed.
- Ensure videos adhere to the project’s branding guidelines and messaging.
Deliverables & Due Date
Requirements
Graphic Design
1. Design Skills:
- Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent tools.
- Strong understanding of visual design principles, including color theory, typography, and layout.
- Experience in creating infographics and visual content to communicate complex data effectively.
- Ability to design promotional materials (brochures, flyers, posters) and social media graphics.
2. Experience:
- Proven track record in designing reports, presentations, and marketing materials.
- Experience in creating engaging graphics for both digital and print media.
- Portfolio demonstrating a range of design work and problem-solving capabilities.
3. Additional Skills:
- Knowledge of brand identity and experience in adhering to brand guidelines.
- Familiarity with content management systems (CMS) for integrating graphics into web content.
Internal Design and Development of Hub
4. Technical Skills:
- Expertise in web design and development, including HTML, CSS, JavaScript, and responsive design techniques.
- Proficiency with web development frameworks (e.g., React, Angular) and content management systems (e.g., WordPress, Drupal).
- Experience with user experience (UX) and user interface (UI) design to ensure the hub is intuitive and user-friendly.
- Knowledge of web accessibility standards (e.g., WCAG) to ensure the hub is accessible to all users.
5.
Experience:
- Proven experience in designing and developing internal hubs or web platforms.
- Demonstrated ability to integrate various functionalities such as news updates, project activities, and resource management.
- Experience in providing training and support for content management and web maintenance.
6. Additional Skills:
- Understanding of web security practices and data protection measures.
- Ability to create and implement navigation and search features effectively.
Video Production and Editing
7. Production Skills:
- Proficiency in video production tools and software (e.g., Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve).
- Ability to shoot high-quality video footage with proper framing, lighting, and sound.
- Skills in adding graphics, subtitles, translations, and other video enhancements.
8.
Editing Skills:
- Expertise in video editing techniques, including cutting, color correction, and sound mixing.
- Experience in creating polished and engaging video content for various platforms, such as websites and social media.
- Ability to adhere to branding guidelines and project messaging in video content.
9. Experience:
- Proven experience in producing and editing videos for similar projects or organizations.
- A portfolio showcasing a range of video content, including interviews, project documentation, and success stories.
General Skills
- Project Management: Ability to manage multiple tasks and meet deadlines effectively.
- Communication: Strong verbal and written communication skills to collaborate with project teams and stakeholders.
- Attention to Detail: High level of accuracy and attention to detail in all design and production tasks.