Scope of Work

1. Goal and objective: Under the supervision of the Partnerships Specialist, PPP and in close alignment with Country support team at Private Fundraising and Partnerships (PFP) team in Geneva, the consultant will

• Support the setting up on digital fundraising for South Africa and Kenya as well as model the expansion for other countries.
•  Create engaging donor journeys to retain and grow incomes and engagement from donors.

2. Reference to AWP areas covered:

Resource Mobilization and Partnerships strategies

3. Activities and Tasks:

• Setting a process for digital fundraising in the region: PFP is establishing the systems that will allow ESAR to create donation pages and manage the donor engagement.

The role will aim to create a process and manage these to optimize fundraising results.

• Setting up digital marketing for the region: Through working with global digital marketing agency and identifying local partners establish a testing plan for 1 year for the region and implement it during the contract period.
• Setting up donor engagement: Aligned to UNICEF best practices and best practices of the market create a donor journey and guidance for donor communication for retaining and growing incomes from donors.
• Supporting establishment of enablers like payment solutions: In coordination with PFP, support them in the process for getting local payment solutions which enable mobile money and other region-specific solutions as enablers for digital marketing in the region.

4.  Work relationships:

5. Outputs/Deliverables:
   1. Establish digital fundraising for regional office, South Africa and Kenya including setting the process for coordination of campaigns and donor communication.
   2. Support documentation of business case for payment solutions.
   3. Develop a ToR for and support hiring of local digital marketing agency

Payment Schedule

As indicated in the table above.

Please note that the final remuneration will be negotiated by HR.

To qualify as an advocate for every child you will have…

• Education: Master’s degree preferably in marketing
• Experience is setting e-commerce or digital fundraising processes is a must
• At least 2 years’ experience.
• Must exhibit the UNICEF Core Values of:
  • Care
  • Respect
  • Integrity
  • Trust
  • Accountability
  • Sustainability
• Competencies that the consultant should have for the assignment:
  • Drive for Results,
  • Innovates and embraces change,
  • Manages ambiguity and complexity,
  • Thinks and acts strategically,
  • Works collaboratively with others,
  • Nurtures, leads and manages people,
  • Demonstrates self-awareness.
• Language: Proficient in English

Administrative issues

• Consultancy location: Remote.

Nairobi as the location due to proximity to team will be preferred.

• It will be ideal to be available from 10AM to 4 PM Nairobi time on weekdays as core working hours.
• The consultant is expected to be remote (or Nairobi) based with potential travel to up to South Africa and Nairobi (if not based in Nairobi). UNICEF will pay daily sustainance cost and economy flight travel.
• The consultant will have monthly scheduled discussions on the contract, status and challenges with the supervisor.