PURPOSE OF THE JOB Recently UNICEF ran a discovery process to define a new Digital Revenue Strategy to accelerate digital growth. Our vision: becoming the largest and most successful non-profit digital fundraising program in the world. Within this context UNICEF ESARO is looking to build Individual Giving through digital channels to achieve a balanced financing of UNICEF core activities in the long term. This approach requires good knowledge of the regional context where UNICEF operates. This role will be crucial for achieving this ambitious goal and is also part of a long-term objective of growing future talent. This role will work withing the resource mobilization team to implement and monitor the delivery of a wide range of projects intended to build our digital revenue.

Task description

• Implement the digital fundraising activities and enablers for digital fundraising within the region’s Resource Mobilisation team’s projects relating to the revenue strategy. • Maintain control of timings and workflow across the projects, ensuring good quality of information to sponsors. • Provide project updates on a consistent basis to review strategy, adjustments, and progress. • Develop and maintain good relationships with key stakeholders across UNICEF. • Boost fundraising revenues and ROI: from planning, implementation to on-going optimization and post campaign review. • Support optimization of donation platforms through coordination on payment solutions and other optimization needed for a good donor experience • Champion a strategic evolution of paid social advertising investments based on maximization of results (output vs input) through test & learn, constant optimization, machine learning automation, and full leverage of 1st party data integration. • Support the Regional Fundraising team so that UNICEF can mobilize digital quickly through paid social advertising when emergencies strike. Support the improvement of processes so that quick responses become a key capability. • Work closely with other fundraising digital specialists and with Data Analysts to build a solid framework for measurement and review of all campaigns and represent paid digital advertising campaigns in the necessary level of detail for complete measurement and optimization in global market reports and analysis. • Work with other PFP (Private Fundraising and Partnerships) teams during planning and execution, to ensure relevant paid advertising expertise is utilized. • Plan and execute centrally paid advertising campaigns, always to maximize income growth and ROI (return on investment) as defined by organizational needs. • Provide technical expertise in any interaction with platforms (Facebook, Instagram, LinkedIn, Snap, TikTok, DV 360, etc.) and service providers.