Purpose of consultancy:

The UNFPA Country Office in Lao PDR is seeking to hire a census communication consultant to provide technical support to the Lao Statistics Bureau (LSin the rollout of the 2025 population and housing census communication strategy/plan including the technical and programmatic support to:

• Implement the Census Communication Strategy to create engagement and visibility;
• Contribute to the internal and external branding of the census;
• Contribute to creation and design on the census materials;
• Organize census media and advertising activities as needed;
• Improve partnerships for the census;
• Plan and implement advocacy and resource mobilization efforts/events to close the funding gap of the census;
• UNFPA Communication/Partnership Unit to improve and scale up communication initiatives in various areas as needed;

The consultant will work under the overall supervision of the UNFPA Policy and Census Coordinator, and collaborate closely with UNFPA Communication and Partnership Team, UNFPA Population and Development Team, Lao Statistics Bureau and other external consultants involved in the preparation of the census, ensuring consistency between the census instruments including the census communication strategy/plan and related activities.

The work will be conducted in accordance with the UNFPA’s policies and procedures, as the hiring agency, and in close collaboration with the Lao Statistics Bureau (LS.

How you can make a difference:

UNFPA is the lead UN agency for delivering a world where every pregnancy is wanted, every childbirth is safe and every young person’s potential is fulfilled. UNFPA’s strategic plan (20222025), reaffirms the relevance of the current strategic direction of UNFPA and focuses on three transformative results: to end preventable maternal deaths; end unmet need for family planning; and end genderbased violence and harmful practices. These results capture our strategic commitments on accelerating progress towards realizing the ICPD and SDGs in the Decade of Action leading up to Our strategic plan calls upon UN Member States, organizations and individuals to “build forward better”, while addressing the negative impacts of the Covid19 pandemic on women’s and girls’ access to sexual and reproductive health and reproductive rights, recover lost gains and realize our goals.

In a world where fundamental human rights are at risk, we need principled and ethical staff, who embody these international norms and standards, and who will defend them courageously and with full conviction.

Background:

The Lao Statistics Bureau is in the final year of preparation for the 5th Population and Housing Census (PHscheduled in The 5th Population and Housing Census of Lao PDR is the first digital census in the history of census taking in Laos using CAPI applications (CSPro softwarfor data collection and satellite imagery for GIS mapping.

The census project document was finalized, and the draft of the census questionnaire and CAPI applications was developed in 2023, and tested several times during the past few months. In line with the census timeline, LSB conducted the pilot census in MayJune All the census instruments and procedures including the draft census communication plan/activities have to be ready and tested during the pilot census, and have to be finalized after the pilot and be ready for the actual census in

The census can only be accomplished successfully if all groups in society give their support. The interaction between the LSB, the stakeholders and the wider public is important to gauge the opinion of society on the census. The UN Principles and Recommendations discern three distinct target groups for the publicity and communication campaign:

Users of census data

Persons and institutions participating in the census operations.

General Public

In the case of the Lao PDR, the international donor community can be added as a fourth group. A different communication approach and tools have to be adopted for each of these groups. The general public will have to be aware and informed to cooperate with the census and provide accurate information. This will need an extensive publicity and awareness raising campaign in which the purpose of the census is explained. It is essential that the publicity campaign is nationwide and reaches all groups in the lowest administrative areas including the villages, using the capacity of Districts and Villages Offices for awareness raising, educating, encouraging and acknowledging the citizens’ collaboration with the census enumerators.

Given the importance of this process and taking into account limited technical capacities in LSB, specially in the implementation and finalization of the communication plan, there is an urgent need for external technical expertise to assist the entire process and ensure timely and quality rollout of this important plan with a focus on preparation for the pilot census.

The UNFPA CO, therefore, plans to recruit an international consultant to provide technical support to LSB in development of the census communication and publicity tools in line with the existing plan to ensure the relevance to the context and target audiences, and eventually timely and effective preparation for the census in

Scope of work:

In line with the Project Document of 5th PHC, and the Census Communication Strategy/Plan, the consultant will provide overall technical support and guidance to LSB for further preparation of the census communication tools, implementation of communication activities. In collaboration with UNFPA technical staff and LSB the consultant will provide technical guidance and support to:

• Develop comprehensive communication tools, activities, materials and events in line with the communication plan to ensure various target groups are informed about the census.
• Improve effective communication and partnership approaches to target stakeholders such as policymakers, government officials, students, journalists, youth, women, the private sectors, NGOs, and development partners to engage them in the census activities.
• Strategy, vision, and implementation of activities aiming to promote engagement, understanding, and utilization of populationrelated data, leveraging data visualization, graphic design, multimedia, and public speaking skills to enhance public outreach on population dynamics and the demographic dividend.
• Collaborate closely with country office staff, the UN system, government entities, development partners, and civil society organizations to ensure visibility and publicity campaigns for the Population and Housing Census.
• Collaborate and provide technical guidance to the UNFPA Communication Unit to scale up and improve the communication and partnership initiatives as needed.

The census Communication Activities will be implemented based on the Census Communication Plan and should include the following elements: media products, graphic products, social media promotion and public events i.e. gamification for youth, and online/offline platforms for data dissemination and publicity.

To evaluate the impact of the communication activities, the plan should also include the monitoring and evaluation methodology mentioning the key performance indicators, including indicators for key targeted audiences and communication channels. In addition, each component ofplan should have an estimated budget, including detailed calculations for each media product and activity based on the census overall budgeting tool.

To ensure consistency and synergy between various census operation activities, the consultant should work in close collaboration and coordination with other technical consultants including the consultant on Census Operations, GIS mapping, Quality Assurance/Control, Data Processing as well as the consultant on Genderizing the Census.

UNFPA Policy and Census Coordinator will facilitate and coordinate the discussion and exchange between the external consultants to ensure synergy between various census activities and consistency in census operation and preparation.

Main Expected Outputs:

1. PHC Monthly Communication Action Plan is developed and implemented:

• Increase public awareness and understanding of the PHC. This is achieved through identifying the right communication channels and messages for different audiences, developing engaging materials (reports, representations, social media conten, and utilizing effective dissemination strategies (online platforms, media outreac.

2. Partnership:

• Strengthened collaboration between UNFPA, the NSOs, the government, and other stakeholders. Effective engagement through highlevel dialogue, stakeholder briefings, media relations management, and programme coordination will foster a collaborative environment for successful PHC implementation.

3. Advocacy and Resources Mobilization:

• Increased support for the PHC from various partners. Active stakeholder engagement can lead to resources mobilization and contributions to the census programme.

Expected Results:

• Census monthly communication work plan finalized.
• Census communication tools are developed, designed and disseminated.
• Communication campaigns are strategized for both online and offline.
• Census partnerships event organized and implemented.
• Draft outline of online platform/webpage for data dissemination and publicity available, including improved LSB webpage for the census.

Duration: 52 working days during the period 21 October31 December 2024

Technical Supervision: The selected consultant will work under the overall supervision of the UNFPA Policy and Census Coordinator, and work closely with the Population and Development Team, and Communication Team in the UNFPA Country Office in Laos as well as the UNFPA Regional Advisors in Bangkok. S/he will engage with the LSB team and development partners as needed.

Place of assignment: The international consultant is expected to perform this work onsite in Vientiane Capital, Lao PDR and will be based in the UNFPA Country Office in Vientiane, Lao PDR.

Qualifications and Experience:

• Advanced university degree in Public Communications or related fields.
• At least 5 years’ experience in supporting, advising or working on communication and partnership planning including the work with NSOs in planning, design and implementation of population and housing census communication/advocacy/publicity aspects.
• Ability to design capacity development programs, training and provide mentoring support;
• Skills in communication production: writing, graphic design, etc
• Ability to work independently in a crosscultural environment, and demonstrated capacity to build strong relationships with local counterparts and donor agencies;

• Knowledge and experience with the modern census technologies and approaches/methodologies is an asset.
• High level communication skills especially for transfer of knowledge.
• Excellent English speaking and writing skills

Core competencies

• Integrity/Commitment to UNFPA’s Values and Guiding Principles;
• Developing People/Fostering Innovation and Empowerment/Performance Management;
• Teamwork/Communication/SelfManagement;
• Strategic Thinking/Results Orientation and Commitment to Excellence/Decision Making;
• Knowledge Sharing and Continuous Learning.

Functional Competencies

• Conceptual innovation in the provision of technical expertise;
• Job Knowledge/Technical expertise.

All applications should be sent before the deadline to laos.office@unfpa.org with the consultancy title as the subject.