Description

• Implement the project communication strategy, deliver high-quality writing and communications support, develop materials, produce website and social media content, and create collaterals following SAYE project brand guidelines.
• Collect and share project information, including success stories, information sheets, and best practices with media and other stakeholders.
• Develop and nurture partnerships with stakeholders within the project area to advance the mission of Heifer, its partners, and the project.
• Serve as the SAYE communications focal point, developing and maintaining positive and proactive relationships to support the work of HPI and its partners.

B. Mass Media Campaign on SAYE Project Targeting Young Women and Women in Agribusiness (30%)

• Develop an overall mass media campaign and outreach strategy for the five-year project duration.
• Generate an annual plan of key project media activities, events, and materials.
• Maintain media links; organize events, press conferences, and other engagements with the media.
• Create and maintain a database of media contacts qualified to cover project work.

C. Communication Resources Development and Dissemination (10%)

• Design, write, edit, produce, and distribute various communication products (e.g., quarterly newsletters, brochures, web messages) about SAYE, Heifer, and consortium partners.
• Identify, manage, and maintain a database of community storytellers, establishing a channel for impactful stories.
• Regularly review, update, and manage all IEC materials and tools.

D. Project Support (10%)

• Facilitate communication capacity-building for program staff on parameters like success story writing, photography, and effective use of communication channels.
• Document and communicate project activities, including stakeholder workshops, project management committee meetings, steering committee meetings, launch activities, key monitoring and evaluation events, and project visits.
• Edit formal communication documents from HPI Uganda, such as donor reports, newsletters, and funding proposals.

E. Social Media and Digital Communication (20%)

• Lead the ideation, design, and production of the project’s digital content for storytelling on the organization’s social media channels.
• Collaborate with other Communications team members to contribute to and fully implement the digital editorial plan.
• Monitor trending topics to seize positioning opportunities for project interventions and impact.
• Regularly track, analyze, and report on online metrics, providing insights and acting on the information to improve performance, impact, and reach.

F. Other duties as assigned by the supervisor.

• Bachelors in public relations, mass communications, development studies, or related field, Proven knowledge and experience in the field communications of agricultural development.
• Five (5) years of work experience, including three (3) years of experience in communications, campaigns or media related work areas. Relevant experience in community or field-based projects will be an added advantage.

• Accountability
• Professional Excellence
• Humility
• Customer Orientation
• Empathy
• Innovation