UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope.

The Brand Team is the cornerstone upholding and evolving our brand standards globally. Our key outputs are brand systems, global brand activations and brand guidance. We work cross-functionally within the Global Division of Advocacy and Communication and with and for our colleagues around the world. There are design implications to how the UNICEF Brand shows up in its many forms — in print, in event spaces, social media, on the web and in country offices, humanitarian contexts, private fundraising country offices, National Committee Country Offices. In addition, the complex contexts in which we work, demands a rigour in how our Brand shows up within One UN, in partnership contexts, and in other sub-branded activities.

As part of our commitment to supporting the brand we will be finding new ways to support our brand around the world with the launch of our first digital first brand platform as well as rebranding key spaces in NYHQ. We have a unique opportunity to raise the bar in brand adoption worldwide, increasing trust and engagement with our brand from our audiences, contributing to an increase in our collective ability to deliver results for children.

How can you make a difference?

Purpose for the job:

The Brand Team is seeking an Communication Officer (Intermediate Brand Designer), P2 to support the roll-out of Brand Book 4.0 globally as well as the redesign of our key branded spaces in NYHQ.

Under the guidance of the Communication Specialist, (Lead Brand Designer), P3, the Intermediate Brand Designer will create branded assets for Brand Book 4.0, contribute to the build-out of our first digital brand platform and will play an essential role in the roll-out of our Brand training with Country Office’s (COs), PSFRs and NatComs. This designer will also be essential to bring our brand to life in a consistent way in our key branded spaces (lobby, Danny Kaye Visitor Center and Labouisse Hall).

Role Responsibility

Summary of key functions/accountabilities:

1.  Build-out of Brand Book 4.0
2. Roll-out of Brand Book 4.0
3. Redesign of key branded spaces at NYHQ

DESCRIPTION OF THE ASSIGNMENT

1. Build-out of Brand Book 4.0

• Building the new brand site on Frontify (new digital platform):
• Housing each section with the relevant assets:
  • Logo: Creating logo packages in local languages in different sizes and specs as needed
  • Photography: Curating photo selection as needed to fit different needs, connecting to WeShare wherever needed
  • Typography: Uploading new typography, creating links and guidance to download new typograph, creating “best in class” typography examples t
  • Color: Creating a section in the website dedicated to new color standards, housing this section with relevant examples as needed
  • Sub-brands: Continuing to prototype and refine our sub-brand guidance
• Testing new brand site with selected country offices:
  • Sharing a first “beta” version of the website with country offices
  • Creating a testing flow to identify possible opportunities for refinement
  • Refining the design of the new website based on country office feedback

2. Roll-out of Brand Book 4.0:

• Design presentations and assets for global webinars
• Designing and develop invitations and branded collateral for webinars
• Defining engagement techniques to invite feedback from COs, PSFRs and NatComs
• Presenting new content across six regional webinars
• Presenting new content and troubleshooting with ROCOs and NCs in the follow-up sessions for Brand Book 4.0 rollout
• Hosting monthly “office-hours” to answer any questions/concerns raised by Country Offices
• Running design workshops with comms/design teams as needed
• Supporting Social-Media teams in the application of new brand standards
• Conducting in-depth “brand audits” to assess the application of the new brand standards

3. Redesign of key branded spaces at NYHQ:

• Sourcing photography for all branded spaces
• Working with outside vendors to identify design solutions to bring the brand to life across lobby, DKVC and Labouisse
• Obtaining feedback from key stakeholders and iterating as needed
• Reviewing and approving all designed proposals by external vendor
• Proposing alternate solutions brand standards are not being met
• Supervising the fabrication of all elements and alignment with brand standards (color, sustainability and quality)
• Working with implementation partners in the installation of all branded elements

To qualify as an advocate for every child you will have…

Education:

• A bachelor’s degree in Design, Graphic Design, Visual Advertising or Brand

Experience:

• Experience working with an international organization is advantage
• Minimum of two years of practical professional work experience in branding design
• Presentation of a relevant design portfolio (including work for social impact)
• Have excellent knowledge of Adobe Creative Suite products, such as InDesign, Illustrator, and Photoshop
• Proven success leveraging design to achieve communications and advocacy goals
• Clear analytical thinking and design vision
• Strong creative drive to create new ideas, find opportunities and solve big challenges
• Methodical approach to design
• Strong interest in the application of design to promote international development, humanitarian response or the advancement of human rights
• Demonstrated understanding of Brand, the role of Brand, and Brand systems

Language Requirements:

• Fluency in English is required; knowledge of another official UN language (i.e Arabic, Chinese, French, Russian or Spanish) is highly regarded.

For every Child, you demonstrate…

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

UNICEF competencies required for this post are…

• Builds and maintains partnerships (1)
• Demonstrates self-awareness and ethical awareness (1)
• Innovates and embraces change (1)
• Drive to achieve results for impact (1)
• Manages ambiguity and complexity (1)
• Thinks and acts strategically (1)
• Works collaboratively with others (1)

During the recruitment process, we test candidates following the competency framework. Familiarize yourself with our competency framework and its different levels: competency framework here.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.
We offer a wide range of benefits to our staff, including paid parental leave, breastfeeding breaks and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks:

Mobility is a condition of international professional employment with UNICEF and an underlying premise of the international civil service.

UNICEF appointments are subject to medical clearance. Issuance of a visa by the host country of the duty station, which will be facilitated by UNICEF, is required for IP positions. Appointments are also subject to inoculation (vaccination) requirements, including against SARS-CoV-2 (Covid). Government employees that are considered for employment with UNICEF are normally required to resign from their government before taking up an assignment with UNICEF. UNICEF reserves the right to withdraw an offer of appointment, without compensation, if a visa or medical clearance is not obtained, or necessary inoculation requirements are not met, within a reasonable period for any reason.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.