Consultant (12 months, home-based): Virtual Donor Experience (VDE) Pilot Project, Supporter Content Team, Private Fundraising and Partnerships (PFP)

  • Location:
  • Salary:
    negotiable / YEAR
  • Job type:
    CONTRACTOR
  • Posted:
    6 months ago
  • Category:
    Partnership and Resource Mobilization, Project Management
  • Deadline:
    30/10/2023

JOB DESCRIPTION

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope

UNICEF’s Division of Private Fundraising and Partnerships (PFP) has ambitious goals to deliver on income and influence. Donor engagement is an important driver of income – particularly for high value donors, partners and prospects (corporates, philanthropy, membership, legacy pledgers and foundations) and offers a compelling way to bring UNICEF’s programmes to life in an interactive way, whilst also delivering a low
carbon footprint.

The Supporter Content Team in the Marketing and PR Services for Fundraising Section at UNICEF’s Private Fundraising and Partnership (PFP) division seeks the services of an experienced, skilled, high value fundraising support professional and project consultant to support the development and delivery of more online engagement event options, allowing markets to bring high value donors, experiences that demonstrate the impact of their support to UNICEF for children. This consultancy will support the ongoing expansion and normalization of the Global and Bespoke VDE programme and provide direct project facilitation and implementation for the newly co-created, innovation fund financed ‘VDE 2.0 project’ to both optimize and innovate offerings. The aim is to support markets to enrich partners’ experience at all stages of the acquisition, cultivation, stewardship, and retention journey; as well as expanding into new donor audiences.

The role aims to strengthen UNICEF’s position in a competitive fundraising environment by bringing donors closer UNICEF Private Fundraising & Partnerships Division to our work in programme countries, helping to develop new and existing partnerships, and ultimately drive increases in income and influence. It will work across UNICEF’s high value channels, liaising with PFP Fundraisers, National Committees, Country Offices, Regional Offices, Emergency & High Value Task Forces; and providing project and relationship liaison, coordination, communication, and facilitation to a suite of suppliers building the tech to drive the new experiences. VDEs are an essential part of stewarding UNICEF’s high value private sector donors and so high-quality technical support is important to ensuring a quality and compelling experience is delivered.

How can you make a difference?

Scope of Work:

Project Planning and facilitation – development and execution of a project plan for 2024 that will outline a timeline of events, pilots, co-creations, training, and deliverables for the overall Innovation Fund pilot project.

Innovation Production, Market Orientation, Supplier and Stakeholder Coordination – Coordinate suppliers, collaborators and markets as the Pilot prototypes are built, tested, and rolled out to markets including the SD Virtual Tour, the new remote events registration system, the high value immersive films and any other innovation led co-developed projects with markets. Provide focal point, relationship management and reporting to the Innovation Fundraising Team, as well as admin support and coordination to suppliers connected to the VDE pilot project.

High Value Fundraising Event Strategy – Advise and provide key messaging, speaker proposals, and liaison with the High Value Engagement Task Force (HVETF) bringing in Pilot & DEI learnings to ensure each global VDE offering is relevant and supportive of the donor journeys of the audience. Also use Pilot research and event feedback to oversee and test additional bespoke opportunities for special groups of multi-market donors around each event, and the tactical use of new translation tracks to bring in new audiences.

Support the normalization of virtual engagement for HV partners – Work with fundraisers, markets and support teams to ensure full understanding of the power of virtual donor experiences, and provide advice, training and inspiration for how to use them to support income growing donor journeys and solve relationships issues key to support partner retention. Provide and populate guidance notes, and explainers on the VDE Hub and promote it as a one-stop shop for all markets seeking to consider/design their own event. Upload and promote the KEP content that makes all existing VDE elements accessible to all fundraisers to browse and select.

Bespoke VDE Support Service – Provide first line support and brainstorming as fundraisers explore bespoke events for their partners – assisting with inputs on event structures, audience building, donor journey management and casting, scripting, rehearsing and sometimes hosting events.

Monitoring & Evaluation of Global programme & Private Events – Oversee results tracking by audience, feedback survey and anecdotal evidence provided by fundraisers and other front line partner support staff – draw and apply learnings and provide reporting and dissemination. Use these insights to add to the thinking in the Pilot Co-Creations with fundraisers during new event designs.

Supporting the VDE Production team with other fundraising/audience strategy aspects needed during the preparation, production, and post-production of the VDEs.

Support other project activities and goals.

The role will follow the technical and ethical guidelines of UNICEF.

WORK ASSIGNMENT – DELIVERABLES (for 12 months):

Deliverable 1:  Project Facilitation and Implementation of the VDE Pilot Project:

  • Coordinate post-production of five iterations (made up of up to 60 video clips (est. 90sec each) of UNICEF’s bespoke Supply Division Virtual Tour (a modular donor experience) with suppliers and (markets for shaping and testing).
  • Coordinate the production of two immersive films (each about 10-15min) for High Value audiences
  • Project facilitation among all stakeholders, and administration of the project – estimated 10 meetings each month.
  • Engage and communicate progress to markets and channel fundraisers helping to connect early users of the experiences – estimated 30+ meetings, 60+ contacts.
  • Internal communications and promotions of pilot activities including content on SharePoint, Presentations (estimated 2 per month) and Accessible Reports/materials (estimated 2 per month)
  • Update HVETF of progress, insights and learnings from the pilot in a timely way and communicate these with stakeholder through at least 2 emails per month or at weekly meetings (if time allows).

Deliverable 2: Provide Advice and support to Markets, PFP, and HVETF on VDEs and HV Engagement Strategy:

  • Est 20+ communication/contact with markets each month to answer questions on suitability, early ideas, signposting to resources, sharing pilot/data gained insights via the VDE email helpdesk
  • Advice and support for (estimated) 15 markets on specific, bespoke VDEs (estimated 15 per year) including brainstorming event design (speakers, messages, structure, format) and be available as host/Q&A facilitation if required.
  • Provide advice and support on VDEs and global events results data to HVETF (approximately 40+ meetings a year) and provide material support, attendance, and resources to Task Force members in their audience outreach.
  • Create and deliver appropriate resources to explain/demonstrate VDEs and amplify results. Estimated 20 communications materials per year (e.g PPT slides, stats, explainers).

Deliverable 3: Contribute to section, team and sub team meetings/brainstorms/event delivery:

  • Contribute updates, brainstorming and expertise to around 60 meetings per year and provide followup information / actions as needed.
  • Contribute to funding and strategic documents to underpin the finance and operation of the VDE support team. Estimated 10 contributions per year.
  • Provide hands on support during estimated 30+ live global PFP VDEs in a variety of roles including scripting event design, HV fundraising messaging, rehearsals, hosting, Q&A facilitation, follow up with markets on donor interactions in events .

To qualify as an advocate for every child you will have…

Education:

  • An advanced university degree (Master’s or higher) in one of the following fields is required: Marketing, Communications, the Humanities, journalism, or another relevant technical field.
  • Alternatively, a first level university degree combined with additional years of professional experience may be accepted in lieu of an advanced university degree.
  • Any other additional training in a related field is an asset.

Experience:

  • A minimum of 8 years’ experience in private sector high value (6-8 figure investments/gifts) front-line or support of front-line fundraising in a multi country context across corporate, foundation, wealthy individuals’ channels is required
  • A minimum of 5 years’ experience of designing high value engagement events and strategies is required.
  • Project & financial management and reporting with multi country stakeholders, suppliers and multiple secondary audiences is required.
  • Communication, facilitation and consultation of large groups of multi country/lingual private sector fundraisers and support staff is an asset.
  • Monitoring, measurement & analysis of events and impacts is an asset.
  • Knowledge of high value donor journeys an asset.

Language:

  • Fluency in English is required, knowledge of another UN working language is an asset.

For every Child, you demonstrate…

UNICEF’s values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).

To view our competency framework, please visit  here.

Remarks: 

Please indicate your all-inclusive (lump sum) fees against the deliverables listed above.  If there is a need for business travel, the travel costs will be covered by UNICEF separately. The office selects the individual based on best value for money. 

Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

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