Senior Marketing Analyst

  • Location:
  • Salary:
    negotiable / YEAR
  • Job type:
    FULL_TIME
  • Posted:
    6 months ago
  • Category:
    Sales and Marketing
  • Deadline:
    29/10/2023

JOB DESCRIPTION

Job Overview

The External Relations (ER) department was created in February 2020 and is comprised of 3 main but complementary functional areas: Private fundraising, Communications and Advocacy. The ER department is at the beginning stages of creating a radical and ambitious global strategy that will enhance IRC’s ability to ‘punch above its weight’ in private income, advocacy and brand awareness. The main objective of the department is to enable this organization of more than 12,000 staff to have the resources needed to continue serving 18 million people worldwide in places affected by war and disaster, shape the humanitarian sector by influencing key policies and reforms, and build and grow IRC’s reputation.

Reporting to and collaborating closely with Global Associate Director of Marketing Analytics, the Senior Analyst will be responsible for providing the core metrics, reports and analysis that underpin the Mass Marketing Team’s data-based approach to growing income at the IRC. The Senior Analyst will also be responsible for liaising with the IFL which is a peer organization group committed to sharing data across organizations.

MAJOR RESPONSIBILITIES:

  • Partner with ER stakeholders to translate broad questions into analysis that will inform strategy
  • Monitor and analyze behavior of key segments (e.g., leads, sustainers, mid value donors, lapsed donors) to develop an optimized supporter journey across offline and online channels
  • Identify and define key performance indicators; develop and maintain reports and dashboards in Salesforce and PowerBI
  • Support the development of advanced analytics products (such as predictive modeling to identify donors likely to upgrade or lapse, and the attribution of marketing touchpoints on donor conversions) with the Global Data Scientist
  • Partner with Analytics team and Analytics engineer to build, monitor, and enhance the ER analytics data model as the single source of truth
  • Collaborate with fellow analytics colleagues to promote best practices in coding, statistics, documentation, and general analysis
  • Support the IFL in timely delivery of normalized raw data which informs how we benchmark against other peer organizations
  • Work with integrity and accountability to the “IRC Way” – IRC Global Standards for Professional Conduct
  • Work on all aspects of the analysis pipeline: problem definition, requirements gathering, data cleaning, exploratory analysis, crafting recommendations and translation of findings to nontechnical stakeholders across various functions and levels of the organization
  • Develop quantitative analyses, reports, and tests to support targeting and investment decisions. Analysis areas include, but are not limited to, donor segmentation, marketing attribution, external benchmarking, attrition modeling, experimental design & A/B testing, net lifetime value
  • Create and monitor return on investments, donor lifetime value, sustainer revenue, and churn rate to inform revenue projections and investments in new channels & programs

PERSON SPECIFICATION

Demonstrated Skills and Competencies:

  • Curiosity and willingness to explore complex and ambiguous problems and deliver actionable insights through both quantitative and qualitative data analysis
  • Professional experience with SQL and relational databases
  • Strong data visualization and communication skills: ability to “tell a story” with numbers in a variety of formats: PowerPoints, dashboards, memos, and presentations
  • Demonstrable experience planning and executing of complex analytics projects, across multiple stakeholders
  • Knowledge of dimensional model and experience with workflow orchestration tools
  • Familiarity with PowerBI, Tableau, Looker, or other business intelligence tools
  • Strong attention to detail & commitment to a high standard of work product
  • Desire to work in a multi-cultural environment and collaborate with people from different backgrounds and experiences, with a partner-first approach to interacting with stakeholders

Nice-to-Haves / Areas You Will Grow:

  • Academic, training, or professional experience in more advanced quantitative and qualitiative methods (e.g., experimental design, predicative analytics, survey design, econometrics, financial modeling)
  • Knowledge of marketing, ecommerce or nonprofit fundraising analytics
  • Experience with Synapse and dbt
  • Proficiency in R, Python, or Stata
  • Knowledge of Salesforce or similar CRM technology
  • Knowledge of dimensional modeling

Working Environment:

  • Some international travel

DEI statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

The IRC and IRC workers must adhere to the values and principles outlined in IRC Way – Standards for Professional Conduct. These are Integrity, Service, and Accountability. In accordance with these values, the IRC operates and enforces policies on Beneficiary Protection from Exploitation and Abuse, Child Safeguarding, Anti Workplace Harassment, Fiscal Integrity, and Anti-Retaliation.

 

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