Background

As part of the One CGIAR Research Initiative on “Rethinking Food Markets and Value Chains for Inclusion and Sustainability, a consortium of partners including IFPRI, Alliance Bioversity-CIAT, and WorldFish plan to undertake a Baseline Survey of shrimp farmers in Bangladesh. This activity is part of Work Package 1 (WP1), titled “Making globally integrated value chains inclusive, efficient, and environmentally sustainable”, and focuses on increasing participation and profitability of smallholders and small and medium enterprises (SMEs) in global value chains (GVCs). In Bangladesh, we propose to conduct research on impacts of shrimp production “clusters” and cluster membership of shrimp farmers on a range of outcomes that represent their wellbeing.

IFPRI is seeking the services of a consultant with experience and expertise in experimental approaches to eliciting consumer preferences using online platforms. Specifically, we are interested in assessing consumer attitudes in select countries within the European Union to understand their willingness to pay for certified shrimp from Bangladesh. The tasks, timelines and expected deliverables under these Terms of Reference (TOR) are described below.

Scope of work

The Consultant’s primary roles will include the following:

• Conduct literature reviews of consumer experiments, especially relating to willingness to pay for certified food products and attitudes to country-of-origin labels.
• Design and conduct an online experiment of potential consumers’ hypothetical choices of shrimp and shrimp products.
• Analysis of the data and contribution to a co-authored research paper containing the results.
• Coordinate with stakeholders for each of these steps.

Required qualifications of the consultant / survey team leader

• PhD degree or master’s degree in social science (Economics, Marketing, Consumer psychology or related disciplines) with experience in conducting online and in person surveys.
• Experience using online survey tools such as Qualtrics.
• Demonstrated experience in designing and conducting consumer choice experiments relating to food products.
• Capacity for independent work.

Preferred qualifications

• Exposure to the shrimp sector.
• Familiarity with the landscape of certification of food.

Application deadline: June 18, 2024