Develop a content strategy for PFP:

• Develop private sector content strategy and plan, in collaboration with the individual and business teams in PFP and content team in DGCA.
• Agree implementation schedule and ensure plan is delivered on deadline and within budget.Monitor and report on results of content assets:
• Ensure strong system of monitoring and evaluation for centrally developed content, to include income, brand, and reach indicators.
• Maintain an updated data set on levels of engagement resulting from different campaigns and content packages to inform strategic planning.

Networking and entrepreneurial thinking:

• Build and maintain strong relationships with DGCA in NYHQ, country/regional offices as well as other PFP sections, to ensure plans and activities are well aligned and co-ordinated.
• Track national committees, external agencies, and private sector companies to keep abreast of cutting edge creative and engagement techniques.

Management and leadership:

• Manage a team of staff and consultants to ensure high quality performance, and delivery of content targets within budget.
• Ensure good working relationships with income leads on fundraising content, digital marketing and DGCA’s content lead.

Quality control:

• Ensure quality of outputs in all content products, alignment with UNICEF brand and engagement objectives.
• In close coordination with Child Safeguarding colleagues and DGCA, the role will advise, and build capacity of national committees and PFP teams as well as the implementation of imagery guidelines.
• Working closely with DGCA, set the standard for compelling, inclusive storytelling for fundraising markets, including impact stories.
• Participate in content gathering trips, to ensure high quality content is delivered and build understanding of UNICEF’s core work and mission.

Requirements:

Education:

• An Advanced university degree in one of the following fields is required: Public Relation, Marketing, Communication, or other related areas.
• Alternatively, a first-level university degree in combination with two years of additional work experience may be accepted in lieu of the advanced university degree.

Experience:

• A minimum of eight years of professional work experience in the field of communication, media production, broadcasting or marketing is required.
• Experience of creating visual and broadcast assets for private sector audiences is required.
• Experience of advising on ethical imagery and storytelling, including its implementation is required.
• Experience working in a UNICEF field office is an asset.
• Experience of managing a team is required.
• Knowledge of the UN system is an asset.

Language requirements:

• Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian, or Spanish) is an asset.