1. Help UNICEF offices convert and retain more donors to maximize online revenue through email and SMS activation strategy

• Develop a strategy that helps increase revenue, profit, donor retention, and lifetime value.
• Create tailored strategy and methods for digital performance success of global UNICEF markets, following an approach of data-driven emails, split-testing and optimization to drive real business impact, Increase email opt-ins, open rates, click rates and repeat donations, conduct performance-focused audits and aggressively test and meticulously track KPIs that boost conversion, drive revenue, LTV and long-lasting brand trust.
• Ensure quality control and checks to identify business opportunities, follow an all-hands-on-deck approach to email marketing, including conducting Discovery, developing an email + SMS journey strategy, proposing a roadmap to optimise the email marketing channel, develop foundations and create advanced segmentation, integrations for email initiatives, provide inputs into creatives to create attention grabbing, high performing Emails and SMS that convert, manage the implementation plan that brings the strategy to life by setting up automated email and SMS flows and campaigns inside salesforce and other similar enterprise solutions, ensure the correct segmentation is being used, links and codes are working properly, and third party integrations are set up according to the email best practices, ensure a thorough quality check as per a quality and assurance checklist to ensure each email and SMS is optimised and delivered to their device and directly into the primary inbox folder and create a monthly and quarterly performance report to evaluate the success of our efforts based on the KPIs included in the strategy and use the data-informed insights to improve existing and future initiatives.
• Manage the end-to-end journey activation operations by developing a service offering to support the in-house team in various UNICEF markets to craft smart Email & SMS strategy and plans that dramatically attract, convert and retain more customers.
• Develop and manage a roadmap to help UNICEF markets optimize their donation forms to grow the donor list so that our emails and SMS reach a wider audience to increase brand awareness and loyalty, build automated flows around the customer lifecycle to create personalized customer experiences and hit revenue goals, set-up and run campaigns that nurture the list and keep donors engaged with smart segmentation and campaign management strategies that will improve ROI, AB test and analyse the data to uncover and test more opportunities to optimize our strategies for further performance results.
• Work in partnership with key Individual Giving teams and Marketing Cloud resources such as the SES team to ensure journeys are making full use of the capabilities of UNICEF marketing technology and elevate UNICEF’s brand awareness with full-service journey operations.

2. Enable and empower the global UNICEF markets with advanced toolkits, best practices, and training modules to enhance performance results of email and SMS journeys

• Develop opportunities and plans to engage with Salesforce Marketing Cloud community at UNICEF and utilize this to empower and enable colleagues to improve their performance on topics such as audience segmentation, data-backed analysis, measurement, managing scale and other relevant topics for UNICEF markets.
• Develop pilot programs to test new approaches to donor journeys among local UNICEF offices, with a focus on how those tests can be scaled to other offices.
• Work with key markets to exchange learnings on global journeys with other markets.

3. Support the coordination of global IG activities with individual countries

• Coordinate development of the Marketing Cloud with colleagues in Digital Delivery, ensuring user requirements are well articulated, and based on both a clear donor need and business impact.
• Ensure secure data transfer to National Committees and country offices where appropriate.

4. Other Duties

• Due to the nature of this post, many ad-hoc tasks and projects may be assigned to the incumbent. Provides backup for the Fundraising Manager as required.

Requirements:

Education:

• An Advanced University degree is required in one of the following fields: Marketing, Digital Marketing, Social Science, Communication, Fundraising, Business Administration, or another relevant technical field.
• Alternatively, a first-level university degree in a relevant field combined with two additional years of qualifying experience may be accepted in lieu of the advanced university degree.
• Formal certification in Salesforce Marketing Cloud is required.

Experience:

• A minimum of 5 years of professional work experience in managing Profit &Loss of a customer journeys team, strategy, and implementation, while maintaining and guaranteeing results-focused operations is required.
• Experience in senior stakeholder engagement is an asset.
• Proficiency in written communication, interpersonal skills, cross-functional teamwork, cognitive reasoning, framework thinking, simplifying complicated technical solutions/ideas into easily understood concepts, and devising a strategy, plan and structure to enhance performance on a large scale are essential.
• Experience with analytics, acquisition, website traffic tracking/analysis and user interface analysis required.
• Experience and demonstrable knowledge of Marketing Cloud and analytics platforms is required.
• Experience with the UN system is an asset.

Language requirement:

• Fluency in English is required. Knowledge of another official UN language (Arabic, Chinese, French, Russian, or Spanish) is an asset.