To make a difference, the incumbent shall be responsible for following key strategic functions, accountabilities and related duties/ tasks;

1. Communication Strategy

Ensure that the Polio Section has a clear external communication delivery strategy and associated work plan to support the polio objectives and get polio eradication issues into the public domain, in particular within government, media, civil society, front line workers, and ultimate recipients of vaccination campaigns.

• Develop, maintain and update the country advocacy and communication tools/delivery strategy and associated work plan. Strategy and work plan include: an environmental and stakeholder assessment; objectives; target audiences; messages and media mix; resources; specific actions, activities and products; monitoring and evaluation of impact; success and opportunity for improvement; ongoing refinement of the strategy and the tools (e.g. key messages, written material; documentaries; social media content, infographics,, etc.)
• UNICEF’s rights- and results-based programming approach is appropriately reflected in the communication strategy, work plan and products.
• Maintain close collaboration with Regional Communication Advisers and HQ Communication Officers for effective overall coordination

2. Media Relations

Ensure that the Pakistan Country Office Polio programme has a well maintained and continually developed contact list of journalists and media outlets covering all media – print, TV, radio, web etc. – and a successful process of communicating and maintaining regular contact and close collaboration with the media to communicate the story of UNICEF’s cooperation to a wider audience.

• Promote a better understanding of, respect and support for polio and routine immunization by carrying out media, information and education activities in support of UNICEF-assisted development programmes or humanitarian efforts in the country.
• Develop, maintain and update media relations contact list/database.
• Establish, document, review and refine process of communicating with media contacts, including press conferences and events, issuing of media materials etc.
• Ensure rapid and accurate information dissemination to the media, National Committees, NGOs, the field and other appropriate audiences.
• Identify, develop, distribute and evaluate variety of media materials in multiple, appropriate formats. Ensure or enhance the quality, appropriateness of country specific communication materials, activities, processes and messages transmitted to the press, partners and public.
• Collaborate with mass media through activities such as organizing project site visits, facilitating photo coverage and TV footage and utilizing both web-based and traditional media as appropriate.
• Monitor and evaluate the use and effectiveness of media materials and share results and findings.
• Maintain close collaboration with Regional Communication Advisers and HQ Communication Officers for effective overall coordination.
• Networking, partnerships and technical support to Government (Federal and Provincial)
• Ensure that the Country Office has a well maintained and continually developed contact list of individuals, groups, organizations and fora (including Government, UN, and bilateral counterparts), whose support is essential to/can assist in achieving the advocacy and communication objectives of the communication strategy.
• Develop, maintain and update partners contact list/database.
• Provide technical support to Government and major partners relative to communications tools and delivery methods.
• Help establish, document, review and refine process of working collaboratively with partners, including meetings, joint projects, information sharing etc.
• Ensure or enhance the quality, consistency and appropriateness of country-specific communication materials, activities, processes and messages shared with partners.
• Identify opportunities to strengthen the capacity of partners through appropriate advocacy andcommunication training, access to information, supplies and equipment and through knowledge sharing.
• Monitor, evaluate and share results and findings with partners.

3. Global polio priorities and campaigns

In addition to local/national campaigns, ensure that the Country Office Polio Programme has an effective process in place for integrating and taking action on UNICEF’s global polio communications priorities and campaigns, both disseminating these elements in a locally-appropriate way, as well as providing/enabling coverage of the work in the country for global use.

• Support the UNICEF global polio communications objectives and strategies through development of complementary country specific and local community materials and activities. Work plan should anticipate the inclusion of work on global priorities and campaigns.
• Develop and deploy country office polio communication capacity to gather/facilitate the content and coverage of relevant country efforts. Use the opportunity to identify/highlight effective programme activities and results.
• Ensure regular communication and co-ordination with relevant communication focal points in regional offices and headquarters divisions.

4. Resource mobilization support

• Ensure that global and country level fund-raising activities are supported by effective advocacy and communication strategy and activities.
• Mobilize country office communication capacity to support/facilitate the gathering of content and coverage of relevant country efforts. Use the opportunity to identify/highlight effective programme activities and results in support of fund-raising.
• Mobilize resources for fund-raising support by regular communication and co-ordination with relevant communication focal points in regional offices and headquarters divisions.

5. Management

Ensure that human resources (the communication team) and financial resources (budget planning, management and monitoring) are both effectively managed and optimally used.

• Develop a work plan for communication activities, monitor compliance and provide support and guidance to ensure objectives are met.
• Plan and monitor the use of communication budgetary resources. Approve and monitor the overall allocation and disbursement and liquidation of funds. Take appropriate actions to optimize use of funds.
• Identify, recruit and supervise staff, technical resources and consultants as necessary. Conduct and Implement effective performance planning, monitoring, performance development programme as required.
• Ensure communication effectiveness, efficiency and delivery as well as a rigorous and transparent approach to planning, monitoring and evaluation.

6. Monitoring and evaluation

Ensure that communication baselines are established against which the achievement of objectives of the communication strategy are regularly evaluated; analysis is undertaken to continuously improve the effectiveness of communication strategy, approach and activities; results and reports are prepared and shared on a timely basis.

• Provide technical support to ensure that a set of communication performance indicators is identified and adjusted as necessary, and these communication indicators are incorporated or fed forwarded in the Annual Management Plan, Annual Work Plan, etc.
• Conduct timely and accurate monitoring and evaluation activities to ensure the communications objectives are met and the strategy is effective.
• Undertake lessons learned review of successful and unsuccessful communication experiences and share observations/findings with country, regional and HQ communication colleagues so that best practices benefit UNICEF’s communication work.

7. Capacity building and support

Ensure that the Polio team lead Regional Communication Officer and the country programme team are provided with professional expertise and advice on all aspects of external relations communication as required; opportunities are identified and addressed for building communication capacity among country communication team, media counterparts – national and local – and other relevant partners.

• Advise UNICEF management, colleagues and staff on media strategy and implications for action and policies proposed.
• Support communication activities through knowledge management, information exchange and building capacity of the country communications team. Enable appropriate advocacy and communication training, access to information, supplies and equipment, and developing training and orientation material.
• Assist the Programme Communication Officer in the development of communication tools and/or strategies.
• Identify opportunities to strengthen the capacity of partners through appropriate advocacy and communication training.

Requirements:

• Advanced university degree in Communication, Journalism, Public Relations or other related fields of disciplines.
• Five years of progressively responsible and relevant professional work experience.
• International and national work experience in both developed and developing countries.
• Professional experience in communication, print, broadcast, new media.
• Background/familiarity with Emergency situations.
• Fluency in English and another UN language, Urdu an asset.