• Develop a quarterly Social-Digital Media Tactical Plan for routine immunization in close coordination with FDI ACSM committee and Digital SBC Officer at UNICEF
• Submit report on implementation of the tactical plan with key data and insights
• 6-9 Message cards, GIFs and interactive quiz/puzzles/word games developed and approved by FDI for weekly posts, every quarter and Share link of repository with content developed for social/digital media.
• At least 2 sessions with relevant EPI staff on management and analysis of social media platforms/website.
• Refine/develop Chatbot content for public on EPI pages for the immunization campaigns.
• Short checklists/surveys on child immunization, TCV campaign and COVAX introduction for healthcare providers developed on WhatsApp Chatbot, powered by RapidPro software (after receiving initial training)
• Monthly social listening analysis report – consolidated and bi-annual/annual report on key issues/interventions around immunization campaign/child health/routine immunization/HPV and any other topic in consultation with Digital SBC Officer UNICEF, using a mixture of manual tracking and software to monitor digital/social media platforms across Pakistan.
• Coordination with Digital SBC Officer for trainings and monthly social listening analysis.
• Coordination with FDI for approval of content/material in coordination with Digital SBC Officer

Tasks/ Milestones:

1- Provide technical support to the Health EPI SBC team in the design, implementation, and monitoring of an evidence-based social media tactical plan to increase demand for immunization services during routine and immunization campaign through targeted public engagement from official Federal EPI/Provincial EPI digital platforms.

2- Provide technical support to the Health EPI SBC team and FDI in development of new content/visual messages for FDI/EPI official social media platforms to improve its visibility and increase two-way communication with the public, especially on childhood immunization based on the Tactical plan and during immunization campaigns.

3- Capacity development of P.EPI district teams and communication staff on producing effective content for official social media platforms and website, including monthly analysis of data, in line with training manual developed by UNICEF Health EPI SBC team.

4- Technical support to the Health EPI SBC team in engagement with frontline workers and community and partnerships with Facebook and mobile operators.

5- Technical support to the Health EPI SBC team in social listening through digital tools/platforms like RapidPro software, Keyhole/Talk Walker/other tools sourced by UNICEF.

Deliverables against each task/ milestone:

1-Develop a quarterly Social-Digital Media Tactical Plan for routine immunization in close coordination with FDI ACSM committee and Digital SBC Officer at UNICEF Submit report on implementation of the tactical plan with key data and insights.

2- 6-9 Message cards, GIFs and interactive quiz/puzzles/word games developed and approved by FDI for weekly posts, every quarter and Share link of repository with content developed for social/digital media.

3- At least 2 sessions held with relevant EPI staff/consultants on management and analysis of social media platforms/website.

4- Refine/develop Chatbot content for public on EPI pages for the immunization campaigns. Short checklists/surveys on child immunization, TCV campaign and vaccine introductions for healthcare providers developed on WhatsApp Chatbot, powered by Rapid Pro software (after receiving initial training from Digital SBC Officer).

5- Monthly social listening analysis report, consolidated and bi-annual/annual report on key issues/interventions around immunization campaign/child health/routine immunization/HPV and any other topic in consultation with Digital SBC Officer UNICEF, using a mixture of manual tracking and software to monitor digital/social media platforms across Pakistan.

Requirements: 

• A first University Degree (Bachelor’s) in digital media, social and behavioral science, including sociology, anthropology, communication studies
• A minimum of two years of professional experience is required in digital media management, social media marketing, and social listening or relevant areas.
• development communication, management sciences, development studies, psychology and/or related social sciences is required.
• Relevant experience in UN system agency or organization is considered as an asset.
• Knowledge/Expertise/Skills as stated above
• Fluency in English is required. Knowledge of a local language is an asset.