This task directly supports UNICEF’s mission to advocate for the protection of children’s rights, help meet their basic needs, and expand their opportunities to reach their full potential. By developing and implementing an effective outreach/social media campaign, we aim to enhance our online presence, engage with a broader audience, and attract talented professionals passionate about making a difference in children’s lives worldwide. This effort will help us communicate our impact more effectively, recruit dedicated individuals, and ultimately strengthen our capacity to deliver life-changing programs and services.

UNICEF operates in some of the most challenging environments to reach the world’s most disadvantaged children. Our work spans various sectors, including child protection, education, health, nutrition, water and sanitation, and emergency response. The communications and talent outreach teams play a crucial role in ensuring that our mission, values, and the impact of our work are communicated effectively to diverse audiences, including potential employees, partners, and donors. This social media campaign is part of a broader strategy to enhance our digital presence and engagement, highlighting our efforts and successes in these key areas.

Volunteers need to understand several key aspects of UNICEF to accomplish this task effectively. First, it is essential to grasp UNICEF’s mission and vision. UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential. Understanding this overarching mission is critical for crafting messages that resonate with our audience. Our primary audience includes potential job applicants, partners, donors, and the general public interested in child rights and development. Volunteers should be able to tailor content to appeal to these diverse groups.

Familiarity with UNICEF’s branding, including tone, style, and visual guidelines, is essential to ensure consistency and maintain the organization’s credibility. Volunteers should also be aware of UNICEF’s current programs, key focus areas, and recent achievements to create relevant and timely content. Additionally, knowledge of effective social media strategies and tools, including the use of hashtags, engagement techniques, and analytics, will help maximize the campaign’s reach and impact.

By integrating these elements into their work, volunteers will help amplify UNICEF’s message, engage with a wider audience, and contribute to the overall effectiveness of our talent outreach and communication efforts.

We are looking for 2 experienced and creative Online Volunteers to support talent outreach team in supporting our comprehensive outreach/social media campaigns.

In close collaboration with the outreach team, the Online Volunteers will:

-Discuss and define the campaign’s target audience, desired goals, and outcomes.
-Analyze the target audience and develop an audience profile.
-Define specific messages and the best medium/tool to convey these messages to the target audience.
-Develop the campaign’s implementation plan.

Additionally, Online Volunteers will assist the talent outreach team with:

-Creating visually appealing graphics, videos, and posts.
-Curating relevant and impactful content for our careers related channels.
-Scheduling and publishing posts according to the talent content calendar.
-Monitoring engagement and responding to comments/messages.
-Collaborating with the team to develop and implement social media strategies.

The Online Volunteers will be provided with materials and other resources to develop the outreach/social media campaign as needed. For close coordination and discussion, volunteers are expected to be available for calls via Skype/Zoom/Microsoft Teams.

This assignment provides Online Volunteers with an opportunity to develop and strengthen their skills in communication, social media strategy, and networking within the communications team, along with other valuable learning experiences.

Candidates should have previous experience in:
– Campaign or content development,
– Excellent communication and writing/editing skills.
– A strong understanding of Facebook and LinkedIn, and good knowledge of online marketing tools and channels, is highly desired.
– Proficiency in graphic design tools (e.g., Canva, Adobe Premier/Spark) and experience with designing outreach/marketing tools are also important.
– A degree in marketing, marketing management, communications, or related fields is considered an asset.
– Candidates should have a creative mindset, attention to detail, and the ability to work independently and meet deadlines.