The Advocacy and Communication (A&C) section at UNICEF Pakistan plays a pivotal role in amplifying the organization’s mission through strategic external communications. By advocating for children’s rights, the A&C section supports UNICEF’s diverse programmes across Pakistan, ensuring that the voices of children and their needs are heard and addressed.

In this dynamic environment, the UNV Communication Associate – Digital Media & Engagement is instrumental in crafting and disseminating interactive content that resonates with our audiences. This role involves producing compelling advocacy materials and promoting UNICEF’s initiatives, events, and campaigns across various digital platforms, including social media channels and the official website.

Under the guidance of the Digital Communication Specialist, the UNV Communication Associate – Digital Media & Engagement will be responsible for creating engaging content, managing community interactions, and leveraging digital insights to strengthen UNICEF Pakistan’s online presence. The role is not only about maintaining our digital platforms but also about innovating and adapting to the evolving digital landscape to keep our message at the forefront of advocacy for children’s rights.

A. Content production:

1. Assist in managing content calendar for social media platforms.
2. Assist in scheduling specific, timely campaigns across all platforms in line with international days, current events etc.
3. Support in creating engaging social media content on a weekly/ monthly basis. Pitch new

approaches and angles for content. 4. Write strong copy aligned with UNICEF’s style, for social media, and long form for web.

5. Produce and post-produce multimedia content (photo and video) for digital platforms, including basic graphic design, photo and video editing.
6. Assist in promoting content online.

B. Community Engagement:

Support the communication section to:

7. Coordinate, monitor, and manage direct communications on UNICEF Pakistan’s digital channels: YouTube, Linkedin, Facebook, Instagram, Twitter and TikTok. Assist in monitoring and replying to Tweets, comments and messages from followers, under supervision of the Digital Communication Specialist.
8. Help employ community management best practices to encourage online audiences to participate in social media discussions, increase their understanding of our work for children
9. Monitor analytics and produce weekly/monthly reports.
10. Support the growth of UNICEF Pakistan social media channels.
11. Monitor current events, public opinion and press, identify issues and trends, and advise on appropriate digital media response.

C. Research, reporting and knowledge management:

12. Support organization of digital assets and content calendars.
13. Research articles, stories, resources, or other content that is relevant to our audiences/communities.
14. Support regular meetings with Digital Communication team to plan for the upcoming social media editorial calendar.
15. Monitor and evaluate UNICEF’s social media performance
16. Support the communications sections to update information and key messages.

People Management:

Takes ownership of responsibilities, keeping stakeholders and teams proactively engaged in project activities.

Communication:

Presents complex and conceptual ideas in simplistic form, and builds formal and informal networks, both internally and externally as required for the project.

Delivery:

Ensure timely achievement of targets and deliverables and collaborate with team towards that goal dealing with challenges constructively.

Relevant Field.

As this is a national UNV assignment, the UN Volunteer will be responsible for arranging his/her own housing and other living essentials. UNV Field Unit will help you open a Pak rupee bank account with Standard Chartered Bank or any other local bank at your duty station.