Social Media Consultant-19642, UN Women, Ukraine

  • Location:
  • Salary:
    negotiable / YEAR
  • Job type:
    CONTRACTOR
  • Posted:
    5 months ago
  • Category:
    Communication and Advocacy, Language and Writing Services, Media and Public Relations
  • Deadline:
    05/08/2024

JOB DESCRIPTION

 

ABOUT THE COMPANY:

UN Women is the global champion for gender equality, working to develop and uphold standards and create an environment in which every woman and girl can exercise her human rights and live up to her full potential. We are trusted partners for advocates and decision-makers from all walks of life, and a leader in the effort to achieve gender equality.

 

JOB SUMMARY

 

Background:

UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination against women and girls; the empowerment of women; and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security.

UN Women work in Ukraine is aligned to its corporate priority areas: increasing women’s leadership and participation; engaging women in all aspects of peace and security processes; and making gender equality central to national development planning and budgeting. As a part of the United Nations Country Team UN Women supports the government and the civil society in implementation of the international commitments on women’s rights and gender equality.

UN Women’s web presence is the organization’s online window to the world, the go-to place for large global audiences who want to learn about the organization. It is therefore a crucial tool for UN Women to position itself as the premier advocate of gender equality and women’s empowerment globally and to present the results of its work for women around the world.

UN Women rely on its owned social media platforms and UN Women – Ukraine website : UN Women Ukraine Twitter, English, UN Women Ukraine FB, Ukrainian, HeForShe_UA Instagram, Ukrainian for the communication of the UN Women Ukraine activities and results and promoting gender equality and women empowerment to the TAs, including: partners, donor organizations, governmental organizations, media, private sector, academia, beneficiaries, and the general public. Thus, UN Women Ukraine Country Office seeks a Digital Communication and Editorial Consultant for the period of 6 months, to support the communication team of the office in conducting a comprehensive social media audit, and compiling a short-term and long-term social media strategy as a part of the overall communication strategy, conduct social media training for the UN Women Ukraine communication team and provide ongoing support to UN Women Ukraine Comms team in the sphere of social media communication.

The consultant will be reporting to Communications and Advocacy Analyst.

Description of Responsibilities /Scope of Work

Under the overall guidance of the UN Women Representative in Ukraine and a direct day-to-day supervision of the UN Women Communication and Advocacy Analyst, the National Consultant will implement a set of tasks, including, but not limited to:

  • Undertake a comprehensive audit of the UN Women Ukraine social media platforms, to include FB, Twitter/X, Instagram and website in order to evaluate the existing communication practices and performance, identify gaps and suggest improvements;
  • In cooperation with UN Women Ukraine communication team, develop recommendations to enhance social media communication;
  • In cooperation with UN Women Ukraine communication team develop a 3-year Social Media Communication Strategy for all three owned social media platforms, including the scenarios and recommendation for the development of UN Women HeForShe Instagram account to enhance UN Women Ukraine presence and efficiency of the digital environment;
  • Conduct Social Media trainings (at least 3) to further improve the internal capacity of the UN Women Ukraine Communication team in social media communication.
  • Support UN Women Ukraine communication in the social media within the validity of the Contract;

Key Outputs

  • Monthly timesheets and brief narrative reports about implemented activities and achieved results with attached supporting documents submitted.
  • Social Media Audit report, including recommendations for the social media communication;
  • 3-year Social Media Strategy for UN Women owned communication platforms;

 

Warranties, Consent and Intellectual Property

The Consultant represents and warrants that he/she has not, and undertakes that he/she shall not, infringe any third-party intellectual property rights in performing any activities pursuant to the Contract. The Consultant represents and warrants that that he/she shall perform the activities pursuant to the UN Women Photo Policy and Guidelines including obtaining written consent when required, including from survivors of violence and from the legal guardian/s of children under 18 years of age.[1]

The Consultant shall indemnify, hold and save harmless, and defend, at its own expense, UN Women, its officials, employees, consultants, agents or other representatives from and against all suits, claims, demands, and liability of any nature or kind, including their costs and expenses arising out the Consultant’s violations of the representations and warranties above.

The indemnity set forth, above, shall not apply to: 

A claim of infringement resulting from the Consultant’s compliance with specific written instructions by UN Women directing a change in the specifications for the Deliverables or directing a manner of performance of the Contract not normally used by the Consultant; or

A claim of infringement resulting from additions to or changes in any Deliverables furnished under the Contract if UN Women or another party acting under the direction of UN Women made the changes.

UN Women shall advise the Consultant about any such suits, proceedings, claims, demands, losses or liability within a reasonable period of time after having received actual notice thereof. The Consultant shall have sole control of the defense of any such suit, proceeding, claim or demand and of all negotiations in connection with the settlement or compromise thereof, except with respect to the assertion or defense of the privileges and immunities of UN Women or any matter relating thereto, for which only UN Women itself is authorized to assert and maintain. UN Women shall have the right, at its own expense, to be represented in any such suit, proceeding, claim or demand by independent counsel of its own choosing.

In the event the use by UN Women of any Deliverables provided to UN Women by the Consultant, in whole or in part, in any suit or proceeding, is for any reason enjoined, temporarily or permanently, or is found to infringe any patent, copyright, trademark or other intellectual property right, or in the event of a settlement, is enjoined, limited or otherwise interfered with, then the Consultant, at its sole cost and expense, shall, promptly, either:

  • procure for UN Women the unrestricted right to continue using such Deliverables provided to UN Women;
  • replace or modify the Deliverables provided to UN Women, or part thereof, with the equivalent or better product, or part thereof, that is non-infringing; or,
  • refund to UN Women the full price paid by UN Women for the right to have or use such Deliverables, or part thereof.

UN Women confirms that the whole of the copyright present, future or contingent whatsoever and all other right, title and interest in and to the Deliverables shall be vested in the Consultant throughout the world in accordance with all applicable copyright laws. The Consultant further acknowledges and agrees that UN Women shall have the unconditional non-exclusive and perpetual right to make use of the Deliverables including but not limited to the entire take of all photographs from the Assignment in such manner as UN Women shall in its sole discretion think fit including without limitation the right to include the Deliverables on its own website and/or in any other public relations materials used to promote UN Women. UN Women may re-edit the Deliverables or any part thereof as convenient for its own exploitation of the Deliverables in any medium. UN Women may provide the Deliverables to other UN agencies and the media at no cost and may apply a Creative Commons Attribution-NonCommercial-NoDeriv 2.0 Generic license to the Deliverables.

The provisions of this section of the Terms of Reference shall supersede any inconsistent terms in the Contract for Consultant including the Conditions of Service for Consultants.

Consultant’s Workplace and Official Travel

This is a home-based and office-based consultancy.

[1] For a model UN Women consent form, see Annex 1 of the UN Women Photo Policy and Guidelines.

Competencies :

Core Values:

  • Integrity;
  • Professionalism;
  • Respect for Diversity.

Core Competencies:

  • Awareness and Sensitivity Regarding Gender Issues;
  • Accountability;
  • Creative Problem Solving;
  • Effective Communication;
  • Inclusive Collaboration;
  • Stakeholder Engagement;
  • Leading by Example.

Please visit this link for more information on UN Women’s Values and Competencies Framework:

Functional Competencies:

  • Expertise in creating long-term social media communication strategies
  • Excellent skills in managing and optimizing social media platforms
  • Proficiency in managing and developing content for social media
  • Proficiency in designing and delivering training sessions

Required Qualifications

Education and Certification:

  • Master’s degree in a relevant field (for example, Digital Marketing, Communication, Data analysis and interpretation or a related field). An undergraduate degree in combination with 2 additional years of qualifying experience may be accepted in lieu of a master’s degree.

Experience:

  • At least 2 years of experience managing social media, developing social media strategies, and building effective strategies for social media presence, content development, and performance evaluation with national and international brands, as well as NGOs
  • Proficiency with social media platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.)
  • Understanding of SEO and SEM
  • Experience with content management systems (CMS) like WordPress
  • Knowledge of analytics tools (Google Analytics, social media insights)
  • Proficiency with digital advertising platforms (Google Ads, Facebook Ads Manager)
  • Graphic design skills (Adobe Creative Suite, Canva)
  • Understanding of gender responsive and gender sensitive communication is an asset

Languages:

  • Fluency in Ukrainian  and working knowledge of English

Statements :

In July 2010, the United Nations General Assembly created UN Women, the United Nations Entity for Gender Equality and the Empowerment of Women. The creation of UN Women came about as part of the UN reform agenda, bringing together resources and mandates for greater impact. It merges and builds on the important work of four previously distinct parts of the UN system (DAW, OSAGI, INSTRAW and UNIFEM), which focused exclusively on gender equality and women’s empowerment.

Diversity and inclusion:

At UN Women, we are committed to creating a diverse and inclusive environment of mutual respect. UN Women recruits, employs, trains, compensates, and promotes regardless of race, religion, color, sex, gender identity, sexual orientation, age, ability, national origin, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, competence, integrity and organizational need.

If you need any reasonable accommodation to support your participation in the recruitment and selection process, please include this information in your application.

UN Women has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UN Women, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. All selected candidates will be expected to adhere to UN Women’s policies and procedures and the standards of conduct expected of UN Women personnel and will therefore undergo rigorous reference and background checks. (Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.)

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Good luck!

 

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