Consultant (Community Engagement)
JOB DETAIL
SUMMARY
The Consultant (Community Engagement) is responsible for creating an engaging experience on CARE Canada’s social media channels, inspiring followers to act, and enticing new people to follow and engage with us.
The Consultant (Community Engagement)plays a critical role in supporting the Revenue and Marketing team’s overall goal to inspire Canadian investment in a more equal world by mobilizing Canadians to take tangible action in support of CARE Canada and raise awareness of the CARE brand.
SCOPE OF WORK
This is a contract position for an initial period of six months that would be working approximately 20 hours per week managing CARE Canada’s social media accounts in line with our mission and objectives, aiming to increase and diversify our follower base and increase engagement.
See the detailed breakdown of key deliverables below.
KEY DELIVERABLES
1. Social Media Management (85%)
- Schedule and post content on social media channels (Facebook, Twitter, LinkedIn, Instagram, YouTube)
- Manage and moderate social media online community, respond to comments and questions, and mobilize support for CARE Canada’s work.
- Develop relationships with stakeholders and key audiences, including leads, supporters, donors, and corporate, institutional, and diaspora partners through social media platforms.
- Using a data-driven approach, develop new opportunities to engage with brand audiences (ex.polls, live video, human interest stories, quizzes, etc.)
- Take a lead role in planning, executing, and optimizing web and social content for public engagement campaigns.
2. Other (15%)
- Assist with other tasks as needed, such as emergency appeal support, public engagement campaigns, content creation, etc.
REQUIREMENTS
Promote and maintain an organizational culture that advances gender equality, reduces power abuse and inequalities, and fosters trust and safety.
Create an environment within CARE’s workplaces, programming, and communities where CARE works that is free from sexual harassment, sexual abuse and sexual exploitation and child abuse (SHEA-CA).
Ensure high standards of prevention and response measures for SHEA-CA are in place consistent with the CARE International (CI) Safeguarding Policy and Safeguarding Code of Conduct.
QUALIFICATIONS
REQUIRED
- 5+ years of experience managing social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn), including regular posting, engagement, comment moderation, answering inquiries, etc.
- Experience using scheduling and analytics tools such as Sprout Social, Buffer, Hootsuite, etc.
- Strong writing skills for a variety of target audiences across social media channels
- Strong attention to detail
- Knowledge of social media trends and best practices
- Disseminate social content using best practice knowledge married with engagement metrics
- Supporting a robust editorial calendar in executing engaging content on social media
- Able to prioritize tasks and consistently meet deadlines
- Ability to always consider and be sensitive to cultural bias, embrace ethical storytelling, ensure the dignity of all people being depicted, etc.
DESIRED
- Experience with Sprout Social is considered a strong asset.
- Expertise with video editing (Adobe Premiere Pro) is considered a strong asset.
- Expertise with graphic design software (Adobe Creative Suite: Photoshop, Illustrator, InDesign) is considered a strong asset.
- Experience working in the nonprofit sector is considered an asset.
- Experience with donor and supporter relations or customer service considered is an asset.
- Experience creating and managing web content management systems (WordPress).Anyadditional web experience (SEO, HTML, web design, UX, etc.) is considered an asset.
- Knowledge of French is considered an asset.
EDUCATION & TRAINING
REQUIRED
- College diploma or university degree in a relevant field or equivalent experience.
