Purpose Statement

The incumbent is responsible for leading the development and execution of the PCT Strategic Marketing Plan (PCT SMP).

The main role of the incumbent is to analyze the current PCT practice (organization, products/services, processes, outreach, customer service and customer needs), conduct research on current/potential stakeholders, benchmark the PCT products and services in the global environment, determine the most effective way to reach target audiences and establish marketing goals, all in order to enable PCT stakeholders to choose the PCT international route when deciding on filing a patent application.

Duties and Responsibilities

The incumbent will perform the following principal duties:

1. Develop, manage and implement a Strategic Marketing Plan (SMP) for the PCT.  Drive innovative approaches and capitalize on new opportunities in developing a roadmap that will deepen existing stakeholder relationships and create new stakeholder relationships.

1. Analyze current PCT approach to stakeholders, taking into account the organization, processes, products and services, outreach methods and customer service strategies to determine the impact on our provision of PCT products and services, amid changing customer expectations in order to deliver best-in-class customer service.

1. Conduct market research and collect data to develop a deep understanding of our current/potential stakeholders (corporations, individuals, governments, PCT member states and potential member states, industrial property Offices, PCT international authorities and intergovernmental and non-governmental organizations), learn customer expectations and other developments that have an impact on our provision of current and future PCT products and services to ensure our continued leadership position.  Leverage existing and additional relevant technologies including data and analytics.

1. Collaborate closely with relevant business units and cross-sectoral marketing initiatives across the Organization, in particular with the Customer Experience Section of the Infrastructure and Platforms Sector.

1. Benchmark current PCT products and services against competition in a global environment to determine if the PCT is providing the stakeholder desired products and services (product, pricing, plan and promotion).  Analyze and determine the target stakeholder audience of the PCT products and services and determine the optimal methods to effectively reach that audience.

1. Develop and set marketing goals to improve: branding and media presence; product and service offerings to current and future PCT stakeholders (including PCT Member States, industrial property offices, PCT international authorities, intergovernmental and non-governmental organizations and individual users); customer service, all in order to enable PCT stakeholders to choose the PCT international route when deciding on filing a patent application.

1. Develop a sustainable means of implementing the PCT SMP to account for the future needs of the PCT with a view toward increasing PCT’s efficiencies in a cost effective manner and growing PCT’s outreach to stakeholders through acquisition of new customers and retention of existing customers.

1. Develop a strategy to measure the results and success of the PCT SMP against the established goals.   Identify potential areas for improvement and their respective solutions to deliver best-in-class customer service.  Support the creation of a comprehensive composite indicator to evaluate customer satisfaction.

1. Stay abreast of new marketing technologies and tools as they may be applied to PCT products and services.

1. Prepare work plans, reports, and other administrative documents.

1. Perform other related duties, as required.

Requirements

Education (Essential)

Advanced university degree in marketing, communications, customer service, management and administration, science-based disciplines or related fields.  A first-level university degree in any subject with two years of relevant experience, in addition to the experience requested below, may be accepted in lieu of an advanced university degree.

Experience (Essential)

At least seven years of broad experience in market development/marketing communication functions in a large, diverse organization, preferably with B2B and/or B2C companies with regional/global coverage, with a focus on building integrated marketing plans and holistic customer experiences.

Experience developing marketing plans and in the deployment of marketing strategies in a systemic integrated way.

Experience managing change.

Experience (Desirable)

Experience in market development/marketing communication in legal services, preferably in intellectual property.

Experience in managing client relationships.

Experience in managing complex projects involving stakeholders from different backgrounds and cultures.

Language (Essential)

Excellent knowledge of English.

Language (Desirable)

Good knowledge of French and any other United Nations official language.

Job Related Competencies (Essential)

Competent user of Microsoft Office applications (Word, Excel, Outlook, PowerPoint) and social media.

Excellent communication and interpersonal skills and the ability to maintain effective partnerships and working relations in a multi-cultural environment with sensitivity and respect for diversity.

Ability to work in a multicultural and multilingual environment and to cope well with multitasked responsibilities.

Excellent problem-solving and analytical skills.

Ability to foster a customer focused culture with a view to enhancing service delivery.