Objective

The objective of this consultancy is to support AABS Project and Communications and Knowledge Management Specialist with:

i.  Design and develop a visually appealing and user-friendly web/hub for the AABS Project.

ii.  Create graphic designs for project-related materials, including reports, infographics, brochures, and social media content.

iii.  Produce and edit high-quality videos to document project activities, interviews, and success stories.

Scope of Work

The specific activities to be carried out by the consultant is as follows.

1.

Graphic design

• Design project reports, presentations, and other documents.
• Create infographics to illustrate project data and findings.
• Design promotional materials such as brochures, flyers, and posters.
• Develop social media graphics.

2. Internal design and development of hub

• Design and develop a responsive and accessible internal hub for the AABS project.
• Ensure the hub includes sections for news updates, project activities, resources, and partner information.
• Integrate user-friendly features for navigation, search, and content management.
• Provide training to project staff for managing and updating web content.
• Implement security measures to protect data and user information.

3.

Video Production and Editing

• Produce high-quality videos showcasing project activities, stakeholder interviews, and success stories.
• Edit raw footage into polished videos suitable for various platforms (e.g., website, social media, presentations).
• Add graphics, subtitles, translations and other enhancements to videos as needed.
• Ensure videos adhere to the project’s branding guidelines and messaging.

Deliverables & Due Date

Requirements

Graphic Design

1. Design Skills:

• Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent tools.
• Strong understanding of visual design principles, including color theory, typography, and layout.
• Experience in creating infographics and visual content to communicate complex data effectively.
• Ability to design promotional materials (brochures, flyers, posters) and social media graphics.

2. Experience:

• Proven track record in designing reports, presentations, and marketing materials.
• Experience in creating engaging graphics for both digital and print media.
• Portfolio demonstrating a range of design work and problem-solving capabilities.

3. Additional Skills:

• Knowledge of brand identity and experience in adhering to brand guidelines.
• Familiarity with content management systems (CMS) for integrating graphics into web content.

Internal Design and Development of Hub

4. Technical Skills:

• Expertise in web design and development, including HTML, CSS, JavaScript, and responsive design techniques.
• Proficiency with web development frameworks (e.g., React, Angular) and content management systems (e.g., WordPress, Drupal).
• Experience with user experience (UX) and user interface (UI) design to ensure the hub is intuitive and user-friendly.
• Knowledge of web accessibility standards (e.g., WCAG) to ensure the hub is accessible to all users.

5.

Experience:

• Proven experience in designing and developing internal hubs or web platforms.
• Demonstrated ability to integrate various functionalities such as news updates, project activities, and resource management.
• Experience in providing training and support for content management and web maintenance.

6. Additional Skills:

• Understanding of web security practices and data protection measures.
• Ability to create and implement navigation and search features effectively.

Video Production and Editing

7. Production Skills:

• Proficiency in video production tools and software (e.g., Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve).
• Ability to shoot high-quality video footage with proper framing, lighting, and sound.
• Skills in adding graphics, subtitles, translations, and other video enhancements.

8.

Editing Skills:

• Expertise in video editing techniques, including cutting, color correction, and sound mixing.
• Experience in creating polished and engaging video content for various platforms, such as websites and social media.
• Ability to adhere to branding guidelines and project messaging in video content.

9. Experience:

• Proven experience in producing and editing videos for similar projects or organizations.
• A portfolio showcasing a range of video content, including interviews, project documentation, and success stories.

General Skills

• Project Management: Ability to manage multiple tasks and meet deadlines effectively.
• Communication: Strong verbal and written communication skills to collaborate with project teams and stakeholders.
• Attention to Detail: High level of accuracy and attention to detail in all design and production tasks.