UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, hope
UNICEF’s Private Sector Fundraising and Partnerships (PSFsection within the Private Fundraising and Partnerships Division (PFworks with National Committees and UNICEF country offices to maximize income and drive income growth. The Purpose Marketing and Brand Building (PMBsection within PSFP leads global efforts to build marketing strategies that position UNICEF effectively for fundraising and engagement with private sector audiences. The purpose of this assignment is to set the strategic direction for the high value marketing unit and oversee its successful implementation. This involves detailed collaboration with internal teams and external partners to define project scopes, develop comprehensive project plans, and create compelling propositions, narratives and content that supports fundraising objectives.
How can you make a difference?
Work Assignments Overview & Deliverables
One (1) high value marketing strategy document. 30 November 2024
One (1) 2025 calendar of activity. 31 December 2024
Three (3) new media partnerships secured. 31 January 2025
Three (3) associated content plans developed to support the objectives of the high value marketing strategy. 28 February 2025
Conceptualize and build one (1) fourday programme of activity in UNICEF’s Shape the Future House to position UNICEF as a credible thoughtleader amongst key decisionmakers. 31 March 2025
Implement fourday programme of activity in UNICEF’s Shape the Future House. 30 April 2025
Develop one (1) integrated content marketing campaign. 31 May 2025
Establish work plans and gotomarket strategy to integrate OOI initiatives into high value marketing agenda. 30 June 2025
Develop one (1) integrated content marketing campaign. 31 July 2025
One (1) threeday programme of activity to position UNICEF as a credible thoughtleader amongst influential CMOs. 31 August 2025
Develop one (1) integrated content marketing campaign 30 September 2025
Lead capacity building marketing initiatives for lead generation in pilot and pioneering markets. 31 October 2025
One (1) strategic review and report (2025 reflectio, plan and budget submission (2026). 31 October 2025
To qualify as an advocate for every child you will have…
Educational Background:
Experience:
Language:
Skills:
For every Child, you demonstrate…
UNICEF’s values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITA.
To view our competency framework, please visit here.
Remarks:
Please indicate your allinclusive (lump sufees in USD against the deliverables listed above, including all associated administrative and travel costs (if applicabl, in the cover letter. The office selects the individual based on best value for money.
Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.
Only shortlisted candidates will be contacted and advance to the next stage of the selection process.
Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverag. Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.
The selected candidate is solely responsible to ensure that the visa (applicabland health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fullyvaccinated status against SARSCoV2 (Covid19) with a World Health Organization (WHendorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.
UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socioeconomic background, or any other personal characteristic.
UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.
UNICEF has a zerotolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(and employment history. Selected candidates may be required to provide additional information to conduct a background check.