Background:

UN Women, grounded in the vision of equality enshrined in the Charter of the United Nations, works for the elimination of discrimination against women and girls; the empowerment of women; and the achievement of equality between women and men as partners and beneficiaries of development, human rights, humanitarian action and peace and security.

The Strategic Partnerships Division (SPworks to strengthen UN Women’s position as a partner of choice for gender equality and women empowerment (GEWamong governments and private sector actors around the world. The Division does this by positioning GEWE in the intergovernmental and multilateral fora, and engaging with governments and private sector corporations, foundations, and individuals as policy, program,me and resource partners.

The Communications & Advocacy Section at UN Women Headquarters in New York supports the positioning of women’s empowerment and gender equality as key issues on the international agenda. It establishes UN Women’s role as the global authority in this context. This entails developing and promoting highquality content, communicating about UN Women’s work through digital and social media, and engaging a global audience online.

Under the supervision of the Deputy Chief of Communications & Advocacy, the Social Media Specialist coordinates and oversees social media policies, strategies, and activities of UN Women especially as they relate to the Bejing30 campaign, and provides guidance and training to colleagues in the field and at Headquarters (H.

Key Functions and Accountabilities:

Develop and implement social media strategies around large events, initiatives, and corporate priorities:

• Develop and implement social media strategies in line with overall communications plans for campaigns, especially the Beijing30 campaign and other relevant international days, such as the International Women’s Day.
• Oversee the development of social media assets for campaigns and events in collaboration with social media designer and multimedia team.
• Develop and disseminate social media packages for campaigns, relevant international days, and large events.
• Provide analytics and reports on social media implementation around specific campaigns.
• Coordinate social media partnerships.

Manage daily social media outreach and engagement around UN Women’s work and the issues of gender equality and women’s empowerment:

• Oversee daily messaging and outreach on UN Women’s global social media platforms (X, Instagram, Facebook, LinkedIand to increase visibility of the organization’s work and its issues, especially around Beijing
• Ensure daily monitoring, community management, and engagement on UN Women’s global social media platforms.
• Ensure an increase in UN Women’s social media audience and engagement,
• Monitor and identify opportunities to tap into ongoing conversations, initiatives, and campaigns, especially around Beijing
• Provide regular analytics of social media outreach;
• Supervise consultants supporting social media outreach;
• Research new social media management and analytics tools, and lead the procurement processes as appropriate.
• Monitor the UN Women’s Field Office social media account and amplify content on global channels as appropriate to ensure global representation.

Provide technical and administrative advice 

• Provide technical and administrative support and advice on social media account management to colleagues across regions
• Manage access to social media tools and accounts for colleagues across regions to enable global activations for Beijing
• Support the maintenance of files and records related to social media management
• Provide regularly updated social media guidance notes on the use of the different platforms;
• Troubleshooting account access
• Provide training to UN Women staff in the field on the use of social media for UN Women as well as personal accounts;
• Deliver presentations for other UN agencies/ departments to increase the visibility of UN Women’s social media work, especially as it relates to Beijing30 within the UN system.

The incumbent performs other duties within their functional profile as deemed necessary for the efficient functioning of the Office and the Organisation.

Supervisory/Managerial Responsibilities: This position reports to the Deputy Chief of the Communication and Advocacy and will work closely with the Social Media Specialist, the editorial, and the multimedia team. The incumbent will cosupervise 1 to 2 consultants.

Competencies :

Core Values:

• Integrity;
• Professionalism;
• Respect for Diversity.

Core Competencies:

• Awareness and Sensitivity Regarding Gender Issues;
• Accountability;
• Creative Problem Solving;
• Effective Communication;
• Inclusive Collaboration;
• Stakeholder Engagement;
• Leading by Example.

Please visit this link for more information on UN Women’s Values and Competencies Framework:

Functional Competencies:

• Expert level knowledge of major social media platforms and proven experience in strategic social media outreach at the international level;
• Proven ability to develop and implement largescale social media strategies and campaigns;
• Excellent writing and editing skills and demonstrated experience in social media content production:
• Indepth understanding of the integration of multimedia elements in social media content production;
• Strong editorial judgment, including ethical and political awareness;
• Very good organizational and time management skills; ability to multitask and balance multiple responsibilities;
• Strong teamwork and team leadership skills and ability to interact with different colleagues;
• Strong awareness of digital trends;
• Knowledge of women’s rights and gender equality issues and familiarity with the UN system are considered an asset.

Education and Certification:

• A Master’s degree or equivalent in Communications, Journalism, International Affairs, Political Science, or a related field is required.
• A firstlevel university degree in combination with two additional years of qualifying experience may be accepted in lieu of the advanced university degree.

Experience:

• At least 5 years of experience in social media at the international level;
• Experience in developing and implementing social media strategies and campaigns is required;
• Experience in writing, editing, content production, and dissemination for social media audiences at the international level is required;
• Experience using advanced tools for social media management and evaluation, including content management systems and social media publishing tools, such as HootSuite, is required;
• Experience working in sensitive and fastmoving news, communications, or advocacy contexts is desirable;
• Experience producing and interpreting social media analytics to inform content production is required.

Languages:

• Written and oral fluency in English is required.
• Knowledge of French or Spanish is desirable.
• Knowledge of another UN language (Chinese, Russian, and Arabiis desirable.

Statements :

In July 2010, the United Nations General Assembly created UN Women, the United Nations Entity for Gender Equality and the Empowerment of Women. The creation of UN Women came about as part of the UN reform agenda, bringing together resources and mandates for greater impact. It merges and builds on the important work of four previously distinct parts of the UN system (DAW, OSAGI, INSTRAW and UNIFE, which focused exclusively on gender equality and women’s empowerment.

Diversity and inclusion:

At UN Women, we are committed to creating a diverse and inclusive environment of mutual respect. UN Women recruits, employs, trains, compensates, and promotes regardless of race, religion, color, sex, gender identity, sexual orientation, age, ability, national origin, or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, competence, integrity and organizational need.

If you need any reasonable accommodation to support your participation in the recruitment and selection process, please include this information in your application.

UN Women has a zerotolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UN Women, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. All selected candidates will be expected to adhere to UN Women’s policies and procedures and the standards of conduct expected of UN Women personnel and will therefore undergo rigorous reference and background checks. (Background checks will include the verification of academic credential(and employment history. Selected candidates may be required to provide additional information to conduct a background check.)