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Qualifications

OBJECTIVE OF THE OFFICE/DEPARTMENT

This requisition is for employment at the Pan American Health Organization (PAH/Regional Office of the World Health Organization (WH

The objective of the Department of Communications (CMof the Pan American Health Organization is to lead in the development, implementation, and management of PAHO’s corporate communication strategy at all levels, internally and externally, within a complex range of media outlets and platforms and media relations and a 24/7 information cycle. Corporate communication is essential to PAHO’s mission and strategic priorities and the advancement of the principles and practices of communication in support of sound public health principles and practices and PAHO’s mission in the delivery of technical cooperation in the Region of the Americas. As the lead multilateral organization in the Region of the Americas and globally recognized, PAHO’s communication must be “best in class” utilizing the necessary leadership, strategies, approaches, tools, and technologies in support of PAHO’s roles and responsibilities across a multiplicity of languages, cultures, and political dynamics, with a keen focus on public health, science, and evidence.

DESCRIPTION OF DUTIES

Under the general supervision of the Director of Communications (CMand the direct supervision of the Advisor, Public Affairs (CMU/P, the incumbent is responsible for, but not necessarily limited to, the following assigned duties:

<![if !supportLists]>   <![endif]>Provide technical support for and actively contribute to the formulation and implementation of PAHO’s social media strategy, ensuring that all internal entities are guided by a common social media strategy and vision;

<![if !supportLists]>   <![endif]>Develop and write engaging content, including visual and datadriven storytelling for social media platforms;

<![if !supportLists]>    <![endif]>Create a bank of assets – such as cards, statistic tiles, GIFs, short videos and other products – for specific campaigns and issues in order to showcase PAHO’s work more widely, based on key messages agreed with technical departments. Work to make messages conversational, engaging, and understandable by a wide range of audiences, including the media;

<![if !supportLists]>   <![endif]>Propose influencer marketing opportunities by identifying: a range of reliable influencers who can be activated as needed and engaged during high visibility opportunities, and other highlevel advocacy initiatives to communicate around specific issues of WHO;

<![if !supportLists]>   <![endif]>Provide support for and actively contribute to the development of criteria and benchmarks for social media analytics;

<![if !supportLists]>    <![endif]>Produce regular social media analytics reports and monitor the public discourse on social media platforms relevant to public health and PAHO, as well as industry trends;

<![if !supportLists]>   <![endif]>Provide support for the management of PAHO’s and PAHO Director’s social media presence on various platforms, including but not limited to Facebook, Twitter, Instagram, and LinkedIn, for timeliness, accuracy, relevance, and communicating to target audience. Propose content ideas, wordsmithing copies, leveraging news moments and framing tweets/social copies, advising on social media presence and interviews for social media among other;

<![if !supportLists]>   <![endif]>Maintain close communication and collaborate with other communications team members across PAHO/WHO to generate and improve as required content/material for social media communications. Ensure coherence with global social media policies and guidelines and liaise with HQ on global social media advocacy issues;

<![if !supportLists]>     <![endif]>Work with other Communications team members on the development and implementation of social media campaigns including guided interaction with followers and other audiences, contributing to the strong positioning of PAHO in a wide range of communication related products;

<![if !supportLists]>    <![endif]>Participate in missions as required, to support social media/online/digital communications for special events and occasions and/or related to health emergencies in the region;

<![if !supportLists]>   <![endif]>Contribute to building the capacity of communications officers in Country Offices and technical departments in social media outreach through targeted trainings, by creating templates, encouraging participation in HQ trainings and providing shareable content;

<![if !supportLists]>     <![endif]>Perform other related duties, as assigned.

REQUIRED QUALIFICATIONS

Education:

Essential: A bachelor’s degree in social media / digital media /multimedia, communications, social sciences, development studies, public relations, journalism, or any other field related to the functions of the post from a recognized university.

Desirable: Specific coursework/training in specialized social/digital media platforms and channels, related software packages, video/multimedia storytelling, and other similar training would be an asset.

In the event that your candidature is retained for an interview, you will be required to provide, in advance, a scanned copy of the degree(/diploma(/certificate(required for this position.  PAHO, only considers official degrees obtained from an institution accredited/recognized in the World Higher Education Database (WHE, a list updated by the International Association of Universities (IA/ United Nations Educational, Scientific and Cultural Organization (UNESC. The list can be accessed through the link: http://www.whed.net/. PAHO will also use the databases of the Council for Higher Education Accreditation http://www.chea.org and College Navigator, found on the website of the National Centre for Educational Statistics, https://nces.ed.gov/collegenavigator to support the validation process.

Experience:

Essential: Five years of combined national and international experience in managing social media accounts and communications for an organization or enterprise within the UN System, or an international agency/organization or a health/development/human rights NGO/CSO.

Desirable: Relevant experience in WHO or in the health field would be an asset.

SKILLS:

PAHO Competencies:

<![if !supportLists]>·       <![endif]>Overall attitude at work: Maintains integrity and takes a clear ethical approach and stance; demonstrates commitment to the Organization’s mandate and promotes the values of the Organization in daily work and behavior; is accountable for work carried out in line with own role and responsibilities; is respectful towards, and trusted by, colleagues and counterparts.

<![if !supportLists]>·       <![endif]>Teamwork: Collaborate and cooperate with others.Works collaboratively with team members and counterparts to achieve results; encourages cooperation and builds rapport; helps others when asked; accepts joint responsibility for the teams’ successes and shortcomings. Identifies conflicts in a timely manner and addresses them as necessary; understands issues from the perspective of others; does not interpret/ attribute conflicts to cultural, geographical or gender issues.

<![if !supportLists]>·       <![endif]>Respecting and promoting individual and cultural differences: Relate well to diversity in others and capitalize on such diversityTreats all people with dignity and respect. Relates well to people with different cultures, gender, orientations, backgrounds and/or positions; examines own behavior to avoid stereotypical responses; considers issues from the perspective of others and values their diversity.

<![if !supportLists]>·       <![endif]>Communication: Express oneself clearly when speaking/Write effectively/Listen/Shares knowledgeQuality and quantity of communication targeted at audience.  Listens attentively and does not interrupt other speakers.  Adapts communication style and written content to ensure they are appropriately and accurately understood by the audience (e.g., powerpoint presentations, communication strategies, implementation plan.  Shares information openly with colleagues and transfers knowledge, as needed.

<![if !supportLists]>·       <![endif]>Knowing and managing yourself: Manages stress/Invite feedback/Continuously learn Remains productive even in an environment where information or direction is not available, and when facing challenges; recovers quickly from setbacks, where necessary. Manages stress positively; remains positive and productive even under pressure; does not transfer stress to others. Seeks feedback to improve knowledge and performance; shows selfawareness when seeking and receiving feedback; uses feedback to improve own performance.    Seeks informal and/or formal learning opportunities for personal and professional development; systematically learns new competencies and skills useful for job; takes advantage of learning opportunities to fill competencies and skill gaps.

<![if !supportLists]>·       <![endif]>Producing Results: Deliver quality results/Take responsibility Produces highquality results and workable solutions that meet clients’ needs. Works independently to produce new results and sets own timelines effectively and efficiently.  Shows awareness of own role and clarifies roles of team members in relation to project’s expected results. Makes proposals for improving processes as required and takes responsibility for own work and/or actions, as necessary.   Demonstrates positive attitude in working on new projects and initiatives. Demonstrates accountability for own success, as well as for errors; learns from experience.

<![if !supportLists]>·       <![endif]>Moving forward in a changing environment: Propose change/Adapt to change Suggests and articulates effective and efficient proposals for change as needed when new circumstances arise.  Quickly and effectively adapts own work approach in response to new demands and changing priorities. Is open to new ideas, approaches and working methods; adjusts own approach to embrace change initiatives.

Technical Expertise:

<![if !supportLists]>–     <![endif]>Proven good understanding of social media issues and a demonstrated capacity of successfully managing a range of social media accounts both to share knowledge, communicate and increase followers with the aim of demonstrating how social media and digital content can serve the objectives of the organization for health promotion and in terms of demonstrating need, visibility, and impact.

<![if !supportLists]>–     <![endif]>Demonstrated strong writing skills, customized for specific social media formats and platforms, as well as for webbased content.

<![if !supportLists]>–     <![endif]>Demonstrated ability to analyze social media analytics and use the data/results to better inform social media strategy on varied fronts, including audience recruitment, building brand trust and voice and audience retention.

<![if !supportLists]>–     <![endif]>Ability to engage effectively and diplomatically with external partners relevant to communications including digital communications.

<![if !supportLists]>–     <![endif]>Ability to work in a fastpaced, multicultural environment.

Languages:

Very good knowledge of Spanish or English with a working knowledge of the other language. Knowledge of French and/or Portuguese would be an asset.

IT Skills:

Demonstrated ability to effectively use current technology and software, spreadsheets and presentations, as well as social media and monitoring tools such as Hootsuite, Meltwater, as well as demonstrated familiarity with social media platforms (Facebook, X, Instagram, LinkedIn, YouTube, WhatsApp and TikTok. Experience in design software and platform, such as Photoshop or Canva desirable.

REMUNERATION

Annual Salary: (Net of taxe

USD $50,00 post adjustment

Post Adjustment: 2% of the above figure(.  This percentage is to be considered as indicative since variations may occur each month either upwards or downwards due to currency exchange rate fluctuations or inflation.

ADDITIONAL INFORMATION

This vacancy notice may be used to fill other similar positions at the same grade level.

Any appointment/extension of appointment is subject to PAHO Staff Regulations, Staff Rules and eManual.

For information on PAHO please visit: http://www.paho.org

PAHO/WHO is an ethical organization that maintains high standards of integrity and accountability. People joining PAHO are required to maintain these standards both in their professional work and personal activities.

PAHO/WHO also promotes a work environment that is free from harassment, sexual harassment, discrimination, and other types of abusive behavior. PAHO conducts background checks and will not hire anyone who has a substantiated history of abusive conduct.

PAHO/WHO personnel interact frequently with people in the communities we serve. To protect these people, PAHO has zero tolerance for sexual exploitation and abuse. People who commit serious wrongdoing will be terminated and may also face criminal prosecution.

PAHO/WHO is committed to workforce diversity. PAHO/WHO has a smokefree environment and does not recruit smokers or users of any form of tobacco.

PAHO/WHO offers an attractive compensation package including an annual net salary and post adjustment, which reflects the cost of living in a particular duty station and exchange rates (subject to mandatory deductions for pension contributions and health insuranc.  Other benefits include: 30 days annual leave, dependency benefits, pension plan and health insurance scheme. Benefits for internationally recruited staff may include home leave, travel and removal expenses on appointment and separation, education grant for dependent children, assignment grant and rental subsidy.

Candidates appointed to an international post with PAHO are subject to mobility and may be assigned to any activity or duty station of the Organization throughout the world.

All applicants are required to complete an online profile to be considered for this post.

Candidates will be contacted only if they are under serious consideration. A written test and/or interview will be held for this post.  The post description is the official documentation for organization purposes.