Description

RESPONSIBILITIES AND DELIVERABLES: (including approximate percentage effort) Internal and External Communication (40%):

• Prepare and implement communication strategy and plan for Heifer Bangladesh and its projects.
• Develop visibility and communication materials (documents, video, audio messages, presentation deck, media kit, etc.).
• Collaborate with Country Programs and Resource Mobilization teams and ensure dissemination of visibility and communication materials to donors/partners/ government organizations/stakeholders, etc., and keep the Global Communication Team fully informed.
• Share signature project progress and achievements in various forums (including Heifer International intranet) to enhance visibility.
• Showcase project progress and achievements to visitors (national and international) via field trips.
• Manage visibility within office premises (walls, reception area, meeting halls, etc.).
• Documentation and Knowledge Management (35%)Prepare and implement Heifer Bangladesh knowledge management plan.
• Ensure the development and dissemination of Heifer’s publications, e.g., newsletter, annual report, project flyers, success stories, case studies, best practices, lessons learned, and others as needed.
• Ensure that digital copies of knowledge materials (including photo, video, audio, and print materials) are easily accessible and update them regularly.
• Support Resource Mobilization staff to develop pitch narratives, capacity statements, and communication materials in close collaboration with country programs and MEL teams.
• Work closely with Programs and M&E teams to package project progress/result data as appropriate.
• Develop knowledge management documents and messaging to position the organization among wider stakeholders including development partners and government entities.
• Build the capacity of project staff and engage them in documentation and knowledge management.

• Develop relationships and network with international, national, and local media, journalists, and publication houses for greater visibility of the organization.
• Positively impact the media so that they play a role in raising Heifer’s profile and brand awareness.
• Prepare press releases, news, blogs, and event reports and ensure transmission and coverage in appropriate print/visual/audio/online media.
• Manage Heifer Bangladesh’s website and all social media sites (Facebook, LinkedIn, Twitter, Instagram, YouTube, etc.).

• Develop/update brand and communication guidelines for Heifer Bangladesh and its projects following Heifer’s branding policy.
• Ensure proper branding of Heifer in all visibility materials including branding of projects and project partners, collaborators, etc.
• Coordinate and support organizing national and international campaigns, events, workshops, etc.
• Develop and manage the Heifer Bangladesh risk matrix using the framework provided by the Global Communication team.

May perform other job-related duties as assigned (5%) QUALIFICATIONS AND SKILLS:

• A Bachelor’s degree from a recognized university in Mass Communication, Journalism, or relevant field plus five (5) years of relevant experience, OR
• A master’s degree or equivalent from a recognized university in Mass Communication, Journalism, or relevant field will be preferred.
• Excellent communication and presentation skills.
• Advanced English communication skills, both written and verbal.
• Excellent organizational skills including strong attention to detail.
• Knowledge of word processing, spreadsheets PowerPoint, excel, photoshop, designing software, video editing, web designing, and desktop publishing.
• Ability to initiate and cultivate relationships with media personnel and journalists.

• Demonstrate a high degree of honesty and integrity.
• Willingness to work flexibly outside normal working hours.
• Ability to foster and maintain a spirit of unity, teamwork, and cooperation.
• Constant face-to-face, telephone, and electronic communication with colleagues, potential donors, and the general public.
• Motivated to work responsibly with little supervision.
• Ability to meet and deal with others in a courteous and tactful manner.
• Ability to work with sensitive information and maintain confidentiality at all times.
• Sensitivity in working with multiple cultures and beliefs, and to gender equity.