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For every child, hope.

Consultancy Title: Social Media Consultant – Health & Nutrition

Section/Division/Duty Station: Global Communication and Advocacy, Partnerships Group, UNICEF NYHQ

Duration: 13 January 2025 to 9 May 2025

Home/ Office Based: NYHQ / Remote

About UNICEF

If you are a committed, creative professional and are passionate about making a lasting difference for children, the world’s leading children’s rights organization would like to hear from you. For 70 years, UNICEF has been working on the ground in 190 countries and territories to promote children’s survival, protection and development. The world’s largest provider of vaccines for developing countries, UNICEF supports child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS. UNICEF is funded entirely by the voluntary contributions of individuals, businesses, foundations and governments. UNICEF has over 12,000 staff in more than 145 countries.

BACKGROUND

Purpose of Activity/ Assignment:

The Social Media Consultant – Health & Nutrition role resides in the Digital Strategy Section within UNICEF’s Division of Global Communication and Advocacy (DGCA). The Section consists of the Web Editorial, Digital Governance and Web Platforms, Social Media, and Digital Marketing and Partnerships teams, all working together to create compelling public-facing content and to provide expert digital services and capacity building within the organization.

Through multiple platforms and in multiple languages, the Digital Strategy Section (DSS) draws attention to the many facets of UNICEF’s work, encouraging public support, participation and action, as well as ensuring greater transparency and accountability. We create and deliver compelling content to international audiences of parents, young people and UNICEF supporters, building engaged communities in multiple languages across social media and web platforms, while providing expert digital services to the organization.

One of the priority areas for advocacy and communication in GCA is health and nutrition (including immunization, community healthcare workers, maternal, newborn and child health) and social media is a key means through which UNICEF engages public audiences on these issues.

Scope of Work:

Under the guidance of the Digital Communication Manager, the consultant will develop social media copy and content, and support on social media management for UNICEF’s global social media channels (Facebook, Instagram, X, WhatsApp, TikTok, YouTube and more) pertaining to immunization, maternal and child nutrition, Maternal, Newborn & Child Health, and community health workers; and update and maintain the 2025 immunization communication strategy. The successful delivery of these tasks will contribute towards the successful implementation of UNICEF’s communication and advocacy objectives in this area.

Terms of Reference / Key Deliverables:

Ensure high-quality social media content and coverage of World Immunization Week 2025.

• Review and provide feedback on scripts and drafts of up to 10 videos, ensuring they are aligned to social media best-practice (14 March 2025)
• Develop a creative concept for digital influencer and GWA engagement. Undertake outreach to 5 digital influencers to invite their participation in the digital activation. Ensure content and copy meets UNICEF’s editorial standards and is disseminated appropriately (14 March 2025 (concept development and outreach), 9 May 2025 (dissemination))
• Develop a Social Media Pack for World Immunization Week 2025, containing web links posts, videos and photography. Coordinate with digital language producers to ensure pack is adapted and translated for multiple markets. Schedule social media content for global channels (31 March 2025)
• Adapt copy and multimedia assets for social media paid marketing for World Immunization Week 2025 (9 May 2025)
• Participate in 17 weekly coordination meetings ensuring social media content is integrated into the broader communication and advocacy strategy (9 May 2025)
• Contribute to the World Immunization Week reporting and lessons learned by participating in 1 lesson learned meeting and contributing reflections from the social media engagement, and by reviewing the results data and inputting into snapshot report processes (9 May 2025)

Ensure high quality and integrated global communication on immunization.

• 2025 Immunization Communication Strategy updated to ensure it reflects the latest developments, messaging and partnership opportunities and presented (9 May 2025)

Ensure timely communication on UNICEF’s global digital channels on health emergencies.

• Develop and schedule 20 social media posts related to the intersection of health and emergencies including but not limited to mpox, cholera, polio, severe acute malnutrition (9 May 2025)

Ensure high-quality social media content and coverage for Q1 Nutrition priorities, including Nutrition for Growth Summit.

• Develop and schedule up to 10 social media posts on the topics based on cleared key messages, including for potential sharing with UNICEF GWAs and high-profile supporters (4 April 2025)
• Participate in 8 coordination meetings to ensure social media content is integrated into the broader communication and advocacy strategy (4 April 2025)

Ensure high quality communication on UNICEF’s global digital channels on evergreen health, immunization, and nutrition topics.

• Develop and schedule 20 social media posts on the topics of community health workers, HPV vaccination/Cervical cancer, measles vaccination, maternal and child nutrition (9 May 2025)

Effective community engagement and moderation.

• Serve as the on call-moderator of global platforms up to 4 times and as the weekly focal point for the “engage” technical inbox up to 4 times (9 May 2025)

Qualifications

Education: 

Advanced university degree (Bachelors) in the area of communications, marketing, journalism, or related degree.

Work experience:

Knowledge/Expertise/Skills required *: 

• A minimum of 5 years’ experience developing and executing social media strategies, including creating social media content for global/large accounts.
• Proven ability to write flawless, tight social copy on constant deadlines and strong copy-editing skills.
• Extensive demonstrated experience with social media platforms including Facebook, X/Twitter, Instagram, TikTok, LinkedIn, WhatsApp Channels, YouTube.
• Demonstrated experience working on maternal health, child health, immunization and/or nutrition.
• Ability to translate technical and nuanced information into clear, emotional, and engaging content for broad public audiences.
• Experience of optimizing YouTube channels and video content for social media channels.
• Experience using tools such as Hootsuite, Emplifi, Trello and Campaign Trackly.
• Experience in reporting on quantitative and qualitative social and analytics.
• Awareness of social media communication behaviors in low- and middle-income regions/countries is highly desirable.
• Experience of working with digital influencers is highly desirable.
• Understanding of and experience in paid digital marketing and fundraising strategies a plus.
• Experience in working for the UN, UNICEF or with International NGOs or global organizations is a plus.
• Experience working on humanitarian response/emergency response is an asset.

Requirements:

Completed profile in UNICEF’s e-Recruitment system and

– Upload copy of academic credentials

– Financial proposal that will include/ reflect :

• • the costs per each deliverable and the total lump-sum for the whole assignment (in US$) to undertake the terms of reference.
  • travel costs and daily subsistence allowance, if internationally recruited or travel is required as per TOR.
  • Any other estimated costs: visa, health insurance, and living costs as applicable.
  • Indicate your availability

– Any emergent / unforeseen duty travel and related expenses will be covered by UNICEF.

– At the time the contract is awarded, the selected candidate must have in place current health insurance coverage.

– Payment of professional fees will be based on submission of agreed satisfactory deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

U.S. Visa information:

With the exception of the US Citizens, G4 Visa and Green Card holders, should the selected candidate and his/her household members reside in the United States under a different visa, the consultant and his/her household members are required to change their visa status to G4, and the consultant’s household members (spouse) will require an Employment Authorization Card (EAD) to be able to work, even if he/she was authorized to work under the visa held prior to switching to G4.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process

For every Child, you demonstrate…

UNICEF’s core values of Commitment, Diversity and Integrity and core competencies in Communication, Working with People and Drive for Results. View our competency framework at: Here

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Remarks: 

Individuals engaged under a consultancy will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants. Consultants are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.

Level of Education: Bachelor Degree

Work Hours: 8

Experience in Months: No requirements