Location:

Japan, Tokyo
Salary:

$64,491 - $78,822 / YEAR
Job type:

FULL_TIME
Posted:

4 months ago
Category:

Documentation and Information Management
Deadline:

31/08/2025

JOB DESCRIPTION

View Vacancy – JPN (Tokyo) – Senior Media Manager, HEO

The British Government is an inclusive and diversity-friendly employer. We value difference, promote equality and challenge discrimination, enhancing our organisational capability. We welcome and encourage applications from people of all backgrounds. We do not discriminate on the basis of disability, race, colour, ethnicity, gender identity, religion, sexual orientation, age, veteran status or other category protected by law. We promote family-friendly flexible working opportunities, where operational and security needs allow. The FCDO operates an agile workforce and to facilitate this, you may be required to undertake other duties from time to time, as we may reasonably require.

Job Category

Foreign, Commonwealth and Development Office (Policy & Political roles)

Job Subcategory

Communications, Press and Media

Job Description (Roles and Responsibilities)

Main Purpose of Job:

This is a key role at the heart of the Japan Network, where you will lead the planning and delivery of communications and marketing campaigns aligned with the Japan Network’s key strategic communication themes as an expert in media. Providing strategic planning and advice on media engagement and comms channel mix to others in the Japan Network, covering from traditional media to digital media, you will contribute to effective media plans for campaigns and broader communications strategies.

Spearheading the Japan Network’s strategic media relations approach, you will ensure that appropriate media in Japan are effectively utilised to promote UK values, government policy, and achieve the Japan Network’s Country Plan objectives. By cultivating and maintaining effective relationships with Japanese media (TV, print, news agency, radio, digital) and international media based in Japan you will further the strategic objectives of the Japan Network. You will provide guidelines on style, ensuring appropriate quality and tone of translated Japanese language materials for public dissemination, such as press releases, opinion pieces, brochures, speeches, and advertisements.

As part of the leadership of the Communications section, and reporting to Head of Communications Section, you will ensure colleagues deliver against an ambitious communications strategy while building team capability and maintaining high levels of motivation and wellbeing. You will have direct line management/oversight of three to four team members.

このポジションは、ジャパンネットワークの中核を担う重要な役割です。メディアの専門家として、ジャパンネットワークの主要な戦略的コミュニケーションテーマに沿った広報・マーケティングキャンペーンの企画と実施を主導します。従来型メディアからデジタルメディアまでを網羅し、ジャパンネットワーク内の他のメンバーに対してメディア対応やチャネル戦略に関する助言を行い、効果的なキャンペーンおよび広報戦略を構築します。

また、ジャパンネットワークの戦略的メディアリレーションズを先導し、日本国内の適切なメディアを効果的に活用して英国の価値観や政府方針を広め、ジャパンネットワークのカントリープラン目標を達成することを目的とします。日本国内の各種メディア（テレビ、新聞、通信社、ラジオ、デジタル）や在日国際メディアと強固な関係を築き、維持することによって、戦略目標の達成を推進します。プレスリリース、論説記事、パンフレット、スピーチ、広告など、公に配布される日本語資料についても、適切な品質とトーンを確保するためのガイドラインを提供します。

コミュニケーション部門のリーダーシップの一員として、コミュニケーション部門長に報告しつつ、同僚が意欲的なコミュニケーション戦略を遂行できるよう指導し、チームの能力強化、モチベーションの維持、ウェルビーイングを確保します。また３～４名のチームメンバーを直接管理します。

What the Jobholder will be Expected to Achieve:

Deliver strategic communications campaigns and effective project management (50%):

Devise and deliver value-added cross-departmental campaigns for the Japan Network that deliver on key multi-year Country Plan objectives, working with colleagues across the network to develop robust and well-resourced communications strategies.
Develop effective strategic media engagement/comms channel mix plans that enhance the delivery, outcomes and impact of the Japan Network objectives.
Evaluate targeted, project-based communications strategies in line with the Japan Network’s regular business planning.
Advise and work with relevant FCDO departments and Department of Business and Trade to focus communications and marketing activity on the areas of greatest opportunity, improving perceptions of the UK and delivering measurable outcomes.
Ensure that media monitoring tools are used effectively to evaluate, inform and improve communications activities and campaigns.
Direct and maintain oversight of Japan Network’s channels and means of communications, such as social media and media engagement, through clear forward planning tools.
Apply media trend insight and deep understanding of Japanese market and trends to appropriate global HMG campaigns to targeted audiences.

戦略的コミュニケーションキャンペーンの実施とプロジェクト管理(50%):

カントリープランの主要目標を達成するため、部門横断的かつ付加価値のあるキャンペーンを企画・実施
効果的なメディア戦略・チャネルミックスプランを策定し、成果と影響力を向上
定期的な事業計画に沿ったターゲット型広報戦略を評価
FCDO関連部局や英国ビジネス・通商省と連携し、英国のイメージ向上に資する広報・マーケティング活動を重点的に展開
メディアモニタリングツールを活用し、活動やキャンペーンを評価・改善
ソーシャルメディアやメディア対応など、ジャパンネットワークの広報チャネルを計画的に監督
日本市場やトレンドの知見を活かし、グローバルHMGキャンペーンをターゲット層に届ける

Act as Japan Network’s media manager (15%):

Develop and update Japan Network digital channel guidelines and strategy. Evaluate the channel strategies to improve communications activities and campaigns.
Responsible for consistency in quality and tone in the output of Japanese written communications products, from brochures, advertorials and press releases to briefings and speeches, created for the Japan Network. Ensure any material translated into Japanese are of a high quality and suitable for targeted audiences.
Create and update style guidelines on editorial standards for Japanese language materials from the Japan Network that help build understanding and capacity.

メディアマネジメント (15%):

デジタルチャネルのガイドラインと戦略を策定・更新
パンフレット、広告記事、プレスリリース、ブリーフィング、スピーチなど、日本語広報資料の品質とトーンの一貫性を確保
編集基準に関するスタイルガイドラインを作成・更新

Cultivate and maintain a powerful media network (10%):

Pro-actively develop and maintain a network of media contacts and influencers and use these to effect change in Japanese press reporting and public perception on the UK, engaging support of senior/relevant Japan Network colleagues as appropriate.
Build an extensive network of relationships across government communications individuals in Whitehall, including the FCDO, DBT and the Prime Minister’s office, to confidently adapt or deliver successful media support to campaigns or VIP visits.

メディアネットワークの構築と維持 (10%):

日本国内のメディアやインフルエンサーとの関係を積極的に構築・維持し、日本における英国の報道や認知の改善に寄与
ホワイトホール（FCDO、DBT、首相官邸を含む）の政府コミュニケーション担当者との広範なネットワークを築き、キャンペーンやVIP訪問に適切なメディア支援を提供

Excellent people management and leadership (25%) including:

Line management of Communications Officers up to four staff.
Oversight of staff’s internal/external stakeholder engagement (partners across government, private sector partners, sponsors and outside agencies)
Confident engagement with senior management, providing recommendations and supporting Head of Communications Section; deputise for Head of Communications Section when required; role in Crisis Media team.

人材管理・リーダーシップ (25%):

最大4名のコミュニケーション担当官を管理
内外の関係者（政府各機関、民間パートナー、スポンサー、外部代理店）との関係構築を監督
シニアマネジメントとの積極的な関与、提案およびコミュニケーション部門長の補佐 – 必要に応じて部門長の代理を務め、危機対応メディアチームでの役割を担う

Resources Managed (staff and expenditure):

Reporting to the Head of Communications Section.
Responsible for team of up to 4 communications staff.
Budgets: media monitoring spend, content creation costs, GREAT campaign and project-based funding. Access to wider departmental budgets for travel, entertainment and learning and development, external agencies (project based).

管理するリソース:

報告先：コミュニケーション部門長
管理対象：最大4名のスタッフ
予算管理：メディアモニタリング費用、コンテンツ制作費、GREATキャンペーン・プロジェクト関連予算
必要に応じて出張費・接遇費・研修費などの利用が可能

Essential qualifications, skills and experience

7+ years professional experience, including in communications positions with a public or private-sector organisation
Proven experience working with Japanese media and experience in digital media channels
Proven skills in strategy design and managing complex communications campaigns
Deep knowledge of Japanese media landscape and proven ability to engage Japanese audiences
Experience working with external agencies
Strong IT skills, (including standard Microsoft Office programmes and familiarity with latest digital tools)

必須要件:

コミュニケーション分野で7年以上の職務経験
日本のメディアおよびデジタルチャネルでの業務経験
戦略設計および複雑な広報キャンペーン運営の実績
日本のメディア状況に関する深い知識と日本のオーディエンスへのアプローチ経験
外部代理店との協働経験
Microsoft Officeおよび最新デジタルツールに精通

Language Requirements:

Language: Japanese and English
Level of Language Required: Japanese (spoken and written) native, English (spoken and written) business level

語学要件:

日本語母語レベル、かつ英語ビジネスレベル

Desirable qualifications, skills and experience

Experience in journalism
Holds relevant industry qualification or certification in communications, marketing and/or project management
Experience in publications
Expertise in relevant digital platforms, production and techniques
Familiarity with government communications, policy and priorities
Experience managing diverse staff
Budget management skills and experiences

歓迎条件:

ジャーナリズムの経験
コミュニケーション・マーケティング・プロジェクト管理の資格
出版経験
関連デジタルプラットフォームや制作手法に関する専門性
政府広報や政策に関する知識
多様なスタッフ管理経験
予算管理経験

Required behaviours

Changing and Improving, Delivering at Pace, Seeing the Big Picture, Working Together

Application deadline

31 August 2025

Grade

Higher Executive Officer (HEO)

Type of Position

Full-time, Permanent

Working hours per week

37.5 hours

Region

Asia Pacific

Country/Territory

Japan

Location (City)

Tokyo

Type of Post

British Embassy

Number of vacancies

Salary Currency

JPY

Salary

JPY 818,000

Type of Salary

monthly

Start Date

3 November 2025

Other benefits and conditions of employment

1 month salary bonus equivalents payable in June and December
(Note: Salary may be reduced due to tax status)
Commuting allowance of up to JPY35,000 per month (paid on an actual cost basis)
25 days paid annual leave (calculated pro rata)
Health Insurance and Employee pension (kenko hoken/kosei nenkin)
Employment Insurance (koyou hoken)

Working Patterns:

The British Embassy supports and promotes flexible working as a crucial part of our inclusive offering. This role allows for flexible working e.g. start and end times, working compressed hours, working remotely on one day a week, and the possibility of a job share arrangement, subject to agreement with management.

The Embassy operates a time off in lieu TOIL system to compensate for additional hours worked during busy periods. Occasional out of hours working is required to support Embassy events.

This role will be offered pending successful reference and security checks and is subject to the appropriate permissions to work. Staff recruited locally by the British Embassy Tokyo is subject to Terms and Conditions of Service according to local Japan employment law.

No accommodation or relocation expenses are payable in connection with this position. All candidates must be legally able to work and reside in Japan with the correct visa/work permit status or demonstrate eligibility to obtain the relevant permit. Any costs related to obtaining or renewing permits and visas are the responsibility of the successful applicant.

Employees who are not liable to pay local income tax on their Mission salary may have their salaries reduced by the equivalent local income tax amount.

The FCDO operates an agile approach to delivery. To facilitate an agile workforce, you may be required to undertake other duties from time to time as we may reasonably require.

Learning and Development Opportunities (and any specific training courses to be completed):

The British Embassy offers comprehensive learning and development opportunities that will be fully available to the jobholder. We regularly run both work area specific training, as well as more general skills development in project management, finance, and leadership. Each year the job holder will be encouraged to use 5 development days to pursue job related and personal development goals.

All staff are required to take a role in the embassy’s crisis preparation and response. Full training will be provided for this, and regular opportunities will be available to test and develop your skills.

英国大使館では、業務特化研修、プロジェクト管理・財務・リーダーシップ等のスキル開発を含む幅広い学習・研修機会を提供しています。年間5日の自己研鑽日を推奨。危機対応訓練も定期的に実施。

Additional information

Please note that the deadline for applications is 23:55 on the day mentioned in the above field “Application deadline”.

Please be aware that the deadline for submitting applications is considered to be the time zone for the country where the vacancy has arisen.

We advise you to allow enough time to complete and submit your full application, since only applications completed and submitted before the deadline will be considered.

Note: All applicants are required to mandatorily fill the online application form completely including the employment and educational details, experience, professional skills and behaviour-based questions. We will be thoroughly reviewing the applications and incomplete form in any respect may not be considered while shortlisting for the next stage.

Only shortlisted candidates for interview will be contacted. Interviewees will be assessed on the core behaviours/qualifications listed above. Unsuccessful candidates will be notified via the system in due time. Appointable candidates who were unsuccessful may be placed on a ‘reserve list’. If during the reserve period of 6 months the same or a largely similar role becomes available, that role may be offered to the second or subsequent candidate.

To ensure a successful application it is important that you explain how you demonstrate these behaviours, including through your experience. You are strongly advised to read the Success Profiles Civil Service Behaviours Framework, which provides detailed guidance on how the behaviours are defined.

Applicants are encouraged to use the STAR (Situation, Task, Action, Result) format to prepare specific examples of when they have demonstrated these behaviours in their application. Using the STAR format to provide evidence of your skills and experience in your application and at interview helps to give a structure. You briefly describe the situation in which you showed the behaviour, and then explain your task in addressing the situation, what action you took and the result of this.

Please ensure that your application is authentically written based on your own experiences. If AI tools are used, their usage must only be limited to specific tasks such as ensuring formatting consistency and keyword relevance. The core content, personal narratives, and responses to behaviour and skill-based questions must genuinely reflect your professional journey, experiences, and achievements. We place great importance on originality and individual effort throughout the application process. Any form of plagiarism will result in immediate disqualification.

For inclusivity and diversity, please remove the following personal information when uploading your CV: name, address, email address, age, date of birth, gender and nationality.

The start date mentioned in the job advert is a tentative start date and the successful candidate will be required to undergo security vetting procedures. Any offer of employment will be subject to the candidate achieving suitable clearances.

Please be aware that you will only be able to apply to vacancies for Country Based Staff roles with the British Government through this official tal.net site (operated by Oleeo). Jobs may be advertised on third party websites, however our adverts will always link back to the official tal.net site. If you complete and send an application through any other site, we will not receive it.