JOB DESCRIPTION

View Vacancy – TW – Senior Marketing & Communications Officer, EO

The British Government is an inclusive and diversity-friendly employer. We value difference, promote equality and challenge discrimination, enhancing our organisational capability. We welcome and encourage applications from people of all backgrounds. We do not discriminate on the basis of disability, race, colour, ethnicity, gender identity, religion, sexual orientation, age, veteran status or other category protected by law. We promote family-friendly flexible working opportunities, where operational and security needs allow. The FCDO operates an agile workforce and to facilitate this, you may be required to undertake other duties from time to time, as we may reasonably require.

Job Category

Department for Business and Trade roles (DBT)

Job Subcategory

Department for Business and Trade (DBT)

Job Description (Roles and Responsibilities)

Main purpose of job:

This job offers the successful candidate an opportunity to work in the high-performing Department for Business & Trade (DBT) team at the British Office in Taipei. DBT’s role is to promote UK’s business interests worldwide, and the job holder will contribute to the UK’s prosperity and economic growth by driving Taiwanese businesses interests in investing in the UK and promoting UK businesses exports to Taiwan. See DBT’s main responsibilities HERE.

The successful candidate will lead on designing and delivering online and offline marketing and communications strategies and activities for key areas of focus for DBT team, including supporting our priority campaigns in driving inward Investment to the UK and in trade (Technology, Space/Telecom, Clean Energy and Cyber Security), and potential emerging sectors. The role will also support developing and delivering the visit programmes for DBT high-level visits, including ministers and senior officials, where required.

The successful candidate will be part of a supportive and collaborative network at the British Office in Taipei, working closely with trade and investment colleagues in DBT and sit in the British Office’s Comms team, as well as taking strategic direction from the DBT APAC Marcomms Hub in Singapore, and working with the DBT Global Marcomms Hub both in London and in Hong Kong and GREAT-brand teams, to successfully deliver evidence-based, insight-driven marketing activities.

Roles and responsibilities / what will the jobholder be expected to achieve?

Core responsibilities:

Marketing and Communications

Support for the trade & investment team in Taiwan:

• You will support the DBT teams for each priority areas to develop and implement strategic marketing solutions and OASIS-based campaigns, including developing key messages such as press releases and op-eds, utilising existing and emerging communication channels (including traditional/online media and social media such as LinkedIn) and producing content and marketing collateral for the campaigns. Key activities for trade and investment which require marketing support include trade missions, investment-driven campaigns, UK-Taiwan Trade Talks, UK-Taiwan Enhanced Trade Partnership and thought leadership visits (promoting the UK offer / opportunities in Taiwan via media interviews, op-eds, podcasts).
• You will act as the custodian of the DBT Taiwan Forward Look of key activities, in charge of the internal comms between Taiwan Team, APAC regional teams based in Singapore/Thailand and DBT HQs teams, and leverage, bid for and manage the comms & marketing resources/funding across the APAC region and HQs.
• You will also identify opportunities to collaborate with cross-government partners (including Foreign, Commonwealth & Development Office (FCDO), Department for Science, Innovation and Technology (DSIT) and Department for Energy Security and Net Zero (DESNZ)) and external partners (including the British Chamber of Commerce in Taipei) to deliver coordinated marketing campaigns, including the annual UK-Taiwan sector dialogues, UK-Taiwan collaborative R&D projects and Better Business Awards.
• Importantly, you will evaluate deliveries with qualitative analysis and applied insight to inform future marketing plans and to identify cross cutting opportunities.

GREAT Britain Brand Champion for trade and investment events in Taiwan:

• Operate as British Office’s champion for the GREAT Britain brand campaign and work closely with GREAT-brand teams. You will ensure activities are in line with GREAT marketing guidelines and promote the campaign across Post, especially through the country pavilions demonstrated at the trade shows and marketing materials produced. See the GREAT Britain campaign HERE.

High-level Visits/Events

This is a broad support role for a variety of visit-related activities across the British Office’s DBT Section. Working with teams across the British Office, the office of His Majesty’s Trade Commissioner, and London-based colleagues to deliver high quality visits for DBT Ministers and DBT senior officials, where required:

• Supporting the development of the marcom element of the visit itineraries with clear objectives;
• Liaising with internal stakeholders and external organisations involved in the visits;
• Utilising comms & marketing tools to maximise the impact of the visits in Taiwan

Additional requirements:

This role involves occasional travel within Taiwan, Asia Pacific and to the UK.

Resources managed (staff and expenditure):

Management of the assigned APAC regional marketing budget and campaign-related budget and expenditure

Essential qualifications, skills and experience

• At least 3 years relevant working experience in marketing and public relations (communications)
• Demonstrable professional experience with successful delivery in a range of communications disciplines including PR, marketing, events and social media.
• Project Management skills and event delivery experiences
• Excellent attention to detail
• Excellent communication skills and confidence in working with seniors
• Ability to take the initiative and work pro-actively with agile flexibility in the context of changing priorities
• Strong interpersonal and networking skills with people from diverse backgrounds. Proven ability to engage, influence and collaborate with specialists in different business industries.

Language requirements:

Language: Mandarin and English

Level of language required: Mandarin – native fluency required / English – fluent (written and spoken)

Desirable qualifications, skills and experience

• Experiences in B2B or G2B marketing & communications
• Understanding of the UK’s strengths and commercial offer
• Creative and digital savvy
• Digital skills and experiences in producing videos and graphics

Required behaviours

Communicating and Influencing, Delivering at Pace, Managing a Quality Service, Seeing the Big Picture, Working Together

Application deadline

5 October 2025

Grade

Executive Officer (EO)

Type of Position

Full-time, Fixed Term, Fixed term, with possibility of renewal

Working hours per week

40

Duration of Post

12 months

Region

Asia Pacific

Country/Territory

Taiwan

Location (City)

Taipei

Type of Post

British Office

Number of vacancies

1

Salary Currency

TWD

Salary

76,143

Type of Salary

monthly

Start Date

24 November 2025

Other benefits and conditions of employment

We offer:

• Pro-rated 13.5 month bonus
• Access to a global network of experts
• Opportunities to travel including to the UK
• Annual leave starting at 18 days (Pro-rated) with one additional day added each year up to maximum of 30 days (in addition to UK and Taiwanese national holidays)
• Centrally located office, with a modern, spacious and well-lit working space.
• Options for flexible working where necessary – e.g. working from home.
• Reasonable working hours and respect for your work/life balance.

Learning and Development Opportunities:

Jobholder is entitled to access all learning and development opportunities available for the job grade EO which includes FCDO Diplomatic Academy as well as competence-based training at post.

• Develop regular contact with senior figures in UK and Taiwanese business and government;
• A modern, environmentally aware working environment in the centre of Taipei;
• Strengthen strategic and project management skills;
• A senior management team committed to achieving a healthy work-life balance for its employees.

Working Patterns:

British Office Taipei has a strong commitment to work/life balance. Standard office hours are 9.00-17.00 with flexi-hours possibility within the opening hours 8.30-18.30 Monday to Friday. We also have mobile technology and offer hybrid working with remote working options to be agreed with line managers.

(The successful candidates should also be flexible as there may be some work out of hours to meet business needs.)

Employment offers are subject to successful clearance of pre-employment checks. Staff recruited locally by the British Office are subject to Terms and Conditions of Service according to local Taiwan employment law. Candidates must have the correct permit to work in Taiwan in order to apply.

No accommodation or relocation expenses are payable in connection with this position. You must have or be able to obtain correct permit to work or work authorisation in Taiwan in order to apply. Any costs related to obtaining or renewing permits and visas are the responsibility of the successful applicant.

Employees who are not liable to pay local income tax on their Mission salary may have their salaries reduced by the equivalent local income tax amount.

The FCDO also operates an agile workforce. To facilitate this, you may be required to undertake other duties from time to time as we may reasonably require.

Additional information

Please note that the deadline for applications is 23:55 on the day mentioned in the above field “Application deadline”.

Please be aware that the deadline for submitting applications is considered to be the time zone for the country where the vacancy has arisen.

We advise you to allow enough time to complete and submit your full application since only applications completed and submitted before the deadline will be considered.

Note: All applicants are required to mandatorily fill the online application form completely including the employment and educational details, experience, professional skills and behaviour-based questions. We will be thoroughly reviewing the applications and incomplete form in any respect may not be considered while shortlisting for the next stage.

Please ensure that your application is authentically written based on your own experiences. If AI tools are used, their usage must only be limited to specific tasks such as ensuring formatting consistency and keyword relevance. The core content, personal narratives, and responses to behaviour and skill-based questions must genuinely reflect your professional journey, experiences, and achievements. We place great importance on originality and individual effort throughout the application process. Any form of plagiarism will result in immediate disqualification

Only shortlisted candidates for interview will be contacted. Interviewees will be assessed on the core behaviours/qualifications listed above. Unsuccessful candidates will be notified via the system in due time. Appointable candidates who were unsuccessful may be placed on a ‘reserve list’. If during the reserve period of 6 months the same or a largely similar role becomes available, that role may be offered to the second or subsequent candidate.

To ensure a successful application it is important that you explain how you demonstrate these behaviours, including through your experience. You are strongly advised to read the Success Profiles: Civil Service behaviours which provides detailed guidance on how the behaviours are defined.

Applicants are encouraged to use the STAR (Situation, Task, Action, Result) format to prepare specific examples of when they have demonstrated these behaviours in their application. Using the STAR format to provide evidence of your skills and experience in your application and at interview helps to give a structure. You briefly describe the situation in which you showed the behaviour, and then explain your task in addressing the situation, what action you took and the result of this.

For inclusivity and diversity, please remove the following personal information when uploading your CV: name, address, email address, age, date of birth, gender and nationality.

The start date mentioned in the job advert is a tentative start date and the successful candidate will be required to undergo security vetting procedures. Any offer of employment will be subject to the candidate achieving suitable clearance.

Please be aware that you will only be able to apply to vacancies for Country Based Staff roles with the British Government through this official tal.net site (operated by Oleeo). Jobs may be advertised on third party websites, however our adverts will always link back to the official tal.net site. If you complete and send an application through any other site, we will not receive it.

Level of Education: Bachelor Degree

Work Hours: 8

Experience in Months: No requirements