Organization Mission

Action Lab for Development is dedicated to advancing education, food security, and advocacy to empower entrepreneurs, newcomers and promote creative economies in Canada. We envision a future where local innovators and newcomers have the resources to thrive through growth and development.
Our mission includes five key objectives:
We provide tools and opportunities for creative innovation and entrepreneurship, focusing on continuous improvement.
We enable networking and training activities to connect entrepreneurs, institutions, and partners.
We educate entrepreneurs and newcomers about fair business practices and social responsibility.
We guide emerging entrepreneurs in understanding social and business ecosystems through essential skills and techniques.
We encourage youth involvement in volunteering and ensure universal access to research and education by building digital platforms for community knowledge and supporting local ingenuity.
Action Lab For Development was registered as an Extra-Provincial Corporation in Alberta-Canada in 2024, granted special consultative status by the United Nations Economic and Social Council in 2020, reflecting our commitment to the UN”s Sustainable Development Goals. Our primary focus areas include:
• Food Security
• Advocacy
• Education
• These initiatives aim to positively impact local innovators, including newcomers in Canada who may be facing challenges related to integration into a new environment and starting life. Our research shows that access to education, particularly in social entrepreneurship, is a powerful tool for these individuals. It enables them to turn their experiences into practical solutions that benefit their communities.

Context

Action Lab For Development is launching a 12-week Online Visibility Campaign to expand its digital presence and highlight its work in innovation, skills development, and economic empowerment. With a growing audience across social media, our goal is to reach new communities, strengthen engagement, and showcase inspiring stories of change.
Online Volunteers will work with our Communications Team to amplify posts, share content in their networks, and help us reach wider audiences–particularly youth, educators, and grassroots changemakers.
As part of this campaign, MoralityCode will also be featured. MoralityCode is an application developed under Action Lab For Development to embody the union of ethical innovation and technological precision. From a Unique Value Proposition (UVP) perspective, MoralityCode seeks to bridge moral consciousness with software development demonstrating that technology can serve as a vessel for moral action, community health, and behavioral transformation. The App represents ActLab’s belief that ethical design is not just about what we build, but how we build it cultivating responsible developers committed to shaping a just digital future.

Key Responsibilities

We are looking for 30 online volunteers to support this campaign by:
• Engaging with ACTLAB’S social media posts (sharing, liking, commenting, tagging, and inviting others).
• Sharing at least 3 ACTLAB’S posts per week on personal social media accounts (Facebook, Tiktok, Whatsapp, Youtube, Instagram, LinkedIn, Twitter/X).
• Using provided captions or adapting them to fit their audience.
• Including clear calls-to-action (e.g., “Follow Action Lab For Development to discover how skills empower communities!” “Join MoralityCode AI and experience an AI that listens, cares, and empowers you ethically.” “Download MoralityCode today—turn good intentions into real change!”, “Sign up for MoralityCode and start turning values into action today!”)
• Posting content in relevant WhatsApp, Facebook, Tiktok, Twitter or LinkedIn groups where appropriate.
• Translating or localizing content into local languages if possible.
• Submitting a short activity report at the end of the campaign using a provided template.
Additional information
• Volunteers will join a coordination WhatsApp group and receive a starter kit with clear instructions and weekly content to share.
• This role provides hands-on experience in digital advocacy, nonprofit communication, and online community-building.
Recognition
Upon successful completion, Online Volunteers will receive a certificate of appreciation from Action Lab For Development in recognition of their contribution.

Required Skills and Experience

We’re looking for motivated online volunteers with skills in:
Digital Communication & Social Media – managing and engaging audiences online.
Content Creation & Curation – crafting and sharing meaningful stories.
Online Outreach & Networking – expanding visibility through connections.
Team Collaboration – working effectively in diverse, virtual teams.
Creativity & Innovation – bringing fresh, inspiring ideas.
Values & Ethics – communicating with integrity and respect.