JOB DESCRIPTION

Result of Service

The individual contractor will significantly elevate the visibility, reach, and audience interaction of the eTrade for Women initiative

Work Location

Home Based

Expected duration

12.01.26 – 09.10.26

Duties and Responsibilities

In line with UNCTAD’s mandate to promote inclusive and sustainable digital economies, the eTrade Initiatives Section of the E-Commerce and Digital Economy (ECDE) Branch leads the eTrade for all and eTrade for Women initiatives. These flagships initiatives foster global dialogue to build more sustainable digital economies and.support women digital entrepreneurs in developing countries to grow and scale their businesses for an impact in their ecosystems. To amplify the Initiatives visibility, communicate impact, and better leverage storytelling, UNCTAD seeks to hire a Social Media & Digital Communications Specialist. Under the supervision of the Chief of Section, and in close collaboration with the Programme Management Officers in the team, the Individual Contractor will deliver expertise in the following key areas: 1. Enhancing online visibility and outreach

• Develop and implement a digital content strategy, including a rolling editorial calendar, to strengthen the initiative’s presence across priority social media platforms ,e.g. LinkedIn, Instagram, X/Twitter, applying best practices and analytics for content creation, storytelling and audience engagement.
• Contribute to enhancing the visibility of the eTrade for all digital platform and its assets to bridge knowledge gaps in the digital economy
• Propose innovative formats and opportunities to showcase results and impact—particularly human and business impact stories and features on members of the eTrade for Women initiative—ensuring alignment with UNCTAD branding and messaging. 2. Content Development & Storytelling
• Draft and adapt platform-specific copy/captions, using innovative formats to showcase the initiatives’ activities and impact
• Copy-edit draft inputs for newsletters and blog posts in accordance with established guidelines and branding
• Create and maintain a repository of impactful human and business impact stories for eTrade for Women for use and dissemination across products and channels.
• Create and adapt relevant content relevant to be shared by the Advocates and members of the eTrade for Women initiative. 3. Data Analytics and Performance Reporting
• Prepare regular analytical reports, using available analytics dashboards, to monitor the performance of the online activities, tracking reach and engagement across channels and identifying trends.
• Use data-driven insights to refine and optimize content, formats, and posting schedules; propose adjustments to the strategy to ensure alignment with the initiative’s objectives and Key Performance Indicators (KPIs).

Qualifications/special skills

A first university degree, Bachelor, in Business Administration, Marketing, Communications or any other relevant field is required At least 3 years of proven professional experience in digital marketing is required Demonstrated experience producing content for social media is required. Relevant experience with social media and content management (calendar creation, posting scheduling) is required. Familiarity with the digital entrepreneurship ecosystem and/or women’s economic empowerment is desirable Experience with the United Nations is desirable.

Languages

Fluency written and oral in English is required. Knowledge of French is desirable.

Additional Information

Not available.

No Fee

THE UNITED NATIONS DOES NOT CHARGE A FEE AT ANY STAGE OF THE RECRUITMENT PROCESS (APPLICATION, INTERVIEW MEETING, PROCESSING, OR TRAINING). THE UNITED NATIONS DOES NOT CONCERN ITSELF WITH INFORMATION ON APPLICANTS’ BANK ACCOUNTS.