PSP Individual Giving Associate

  • Location:
  • Salary:
  • Job type:
  • Posted:
    2 weeks ago
  • Category:
    Sales and Marketing
  • Deadline:
    December 6, 2022



Terms of Reference

The UNHCR Private Sector Partnership (PSP) launched Private Sector fundraising activities in Malaysia in 2017. The development of this market will support the global organization in expanding its supporter base and building stable and predictable income stream from the private sector within Malaysia. Ultimately, UNHCR Malaysia can provide even more support to refugees and other persons of concern.

As in other markets PSP operates in, a PSP goal in Malaysia is to establish a sustainable source of funding through monthly donors to be recruited by several acquisition channels i.e. face to face fundraising, online, and telemarketing. UNHCR operations in Malaysia, currently benefiting 170,000 refugees and other persons of concern, provides an excellent operational context to present UNHCR to the public in a compelling manner and to seek financial support from individual donors in support of UNHCR programs in Malaysia and worldwide. PSP activities in collaboration with other units also contribute to raise UNHCR brand awareness and improve public perceptions on refugees.

UNHCR is now looking for a highly motivated and self-driven donor development and retention programme coordinator with proven track record in donor development and retention and/or CRM analysis, to increase the lifetime value of our expanding database of individual donors in Malaysia.

The position will be under supervision of Associate PSP (IG) Officer.

Additional Information:
This position is offered under UNOPS Local ICA contract until 31/12/2023 with the possibility of extension.

The position requires fluency in English and Malay languages.

Recruitment as a UNHCR staff member and engagement under a UNHCR affiliate scheme or as an intern is subject to proof of vaccination against Covid-19.

Only short-listed candidates will be notified. The recruitment process might include a written test and/or oral interview for this job opening. No late applications will be accepted. UNHCR does not charge a fee at any stage of the recruitment process (application, interview meeting, processing, training or any other fees).

UNHCR does not sponsor work visa or work permit and applicant who is not Malaysian national should already have their status confirmed that they are able to secure a work visa at the time of the application.

A competitive compensation and benefits package is offered. The monthly net salary is between MYR 5,643.25 and MYR 7,148.25 depending on relevant experience. 

Standard Job Description

PSP Individual Giving Associate Organizational Setting and Work Relationships The United Nations High Commissioner for Refugees (UNHCR) is mandated to lead and coordinate international action to protect and assist refugees and other persons of concern (POC). Private Sector Partnerships Service (PSP) sits within UNHCR’s Division of External Relations (DER) and is responsible for mobilizing resources from the private sector for refugees. UNHCR has developed a Private Sector Fundraising Strategy focusing on both Individual Giving and Private Sector Partnerships, identifying priority fundraising markets and regions. Individual Giving (IG) is targeted at the general public to secure the support of individuals through regular, unrestricted donations, cash appeals and legacies. The aim is to generate both monthly and one-time donations from individuals using various channels and methods including direct mail, face-to-face fundraising, telemarketing, digital fundraising, DRTV and emergency fundraising, with focus on strong donor loyalty and lifetime value. The purpose is to maximize the donor base from the individual giving (IG) for UNHCR, those with the ability to provide donations of between $1 to $10.000 (depending on local market conditions, as well as scope of responsibility) per year to UNHCR. All UNHCR staff members are accountable to perform their duties as reflected in their job description. They do so within their delegated authorities, in line with the regulatory framework of UNHCR which includes the UN Charter, UN Staff Regulations and Rules, UNHCR Policies and Administrative Instructions as well as relevant accountability frameworks. In addition, staff members are required to discharge their responsibilities in a manner consistent with the core, functional, cross-functional and managerial competencies and UNHCR¿s core values of professionalism, integrity and respect for diversity. Duties General – Contribute to the creation of annual plans for acquisition and donor development programs (i.e. forecasts of costs and expenses, income projections, donor figures, etc.). – With close collaboration with supervisor contribute to the development of detailed annual plan for the IG programs. – Implement the donor development communications plan and fundraising activities for one-time donors to convert to monthly or secure a second one-time gift. – Develop, manage and improve donor servicing and communications to provide a best in class donor care with best practice standards (welcome, information, thank you letters, donor monthly newsletter, in-bound and out-bound donor emails and calls, complaints, etc.). – Work with marketing agencies to develop contact strategies and donor journeys for different segments of the database using a variety of channels including telemarketing, digital and mail. – Contribute in the implementation of the operations of the following campaigns, upgrade, conversion, acquisition, welcome, recapturing, loyalty, Thank you, One-off calls, Marketing Research, Upgrade middle donors, middle donors one-off and others. – Support in preparation of submissions to the National Growth Fund related to IG programs to secure funding to increase the and diversify donor base. – Develop skills in the IG team to enable and motivate team members to operate to their full potential. – In consultation with CRM Manager, ensure that effective TN selection criteria are made, schedule for export and import of TM files, and prioritise and request data statistics needed for proper evaluation and optimisation of TM programs. – Manage the database within the Area of Responsibility (AoR), ensure accuracy of data entry, perform Lifetime Value analysis and identify, recommend and implement key actions to reduce attrition rates. Donor Acquisition – Work in close collaboration with PSP teams to develop cross channel fundraising campaigns including digital, F2F, Telemarketing, DRTV, direct mail etc. – Support the coordination of Face-to-Face outsourced as well as in house activities. – Contribute to the development of the fundraising strategies and products for diverse individual fundraising activities that serve to recruit and retain loyal individual donors. – Support in the development and implementation of emergency plans for telemarketing and Face-to-Face. – Cooperate closely with digital team to secure optimal timing and approach for conversion of supporters¿ lists into donors. – Oversee the handling of donor¿s requests and managing complains in a professional manner. – Investigate opportunities for lead generation and acquisition. – Support adaptation of contents as well as implementation of tests aimed to improve response. – Manage relations with partners, contractors and suppliers to implement FR programs – Contribute to develop and enhance market knowledge and analyse the competitive environment to monitor PSP performance and make recommendation to management. – Develop and implement a welcome program for newly recruited monthly donors and one-time donors. – Contribute to quality control and training systems for F2F Agencies. – Assist in ensuring that donor acquisition income targets are achieved in a cost-effective manner. – Draft scripts for different telemarketing campaigns. – Contribute to the development of emergency plans for different fundraising activities. Donor Retention and Development – Execute donor journeys according to planned schedule, conducting testing among journeys, implement donor engagement activities. – Support in the implementation of programme improvement as defined in the UNHCR Donor Development Strategy to strengthen individual giving fundraising programs. – Assist in the implementation of donor development communications plans and fundraising activities, such as newsletter and special appeals, through a variety of media including direct mail, telemarketing, email and mobile. – Target/segment based on donor insights, behaviour, interactions and gifts history. – Oversee the handling of donor¿s requests and manage complains in a professional manner. – Keep up-to-date with giving techniques and strategies to increase or maintain donations from multiple donors. – Support the development and implementation of donor retention communication materials and activities for existing donors and for emergency appeals. – Execute monthly operations of recapturing by emails/mails, thank-you to donors. – Improve income of regular committed individual donors, optimising opportunities through data segmentation, supporter journey enhancement, new fundraising products, and optimization of current programmes. – Advise on donor care actions and improvement to be implemented. – Develop, monitor and review retention program performance. Draw conclusions and make recommendations to improve future activity and feed into longer term strategic plans. – Support all in-house and outsourced donor care representatives are provided with all information, including Q&A documents, necessary to handle any in-bound donor communications resulting from the donor development activities – Foster a donor centric culture and communication. – Perform other duties, as required. Minimum Qualifications Education & Professional Work Experience Years of Experience / Degree Level For G6 – 3 years relevant experience with High School Diploma; or 2 years relevant work experience with Bachelor or equivalent or higher Field(s) of Education Not applicable Certificates and/or Licenses Public Administration, Business Administration, Economics or other relevant field. Relevant Job Experience Essential – Minimum 3 years¿ experience in private sector fundraising, sales, client/donor communication, marketing or journalism. – Proven experience working in donor retention/ development programmes. – Experience in coordination and supervision of fundraising campaigns in profit or non-profit industry. – Experience in fundraising related databases and software – Experience in data analysis and segmentation Desirable – Experience with the non-profit sector – Experience in supervising database migration and setting up a Contact Relationship Management (CRM) system – Experience in project management – Experience in managing agencies/vendors/clients Functional Skills CO-Cross-cultural communication CO-Drafting and Documentation PS-Digital fundraising PS-Direct Marketing and Direct Response Fundraising PS-Fundraising-face to face, mass appeal, digital, emergency, DRTV, etc. PS-Private sector fundraising and partnerships (Functional Skills marked with an asterisk* are essential) Language Requirements For International Professional and Field Service jobs: Knowledge of English and UN working language of the duty station if not English. For National Professional jobs: Knowledge of English and UN working language of the duty station if not English and local language. For General Service jobs: Knowledge of English and/or UN working language of the duty station if not English. All UNHCR workforce members must individually and collectively, contribute towards a working environment where each person feels safe, and empowered to perform their duties. This includes by demonstrating no tolerance for sexual exploitation and abuse, harassment including sexual harassment, sexism, gender inequality, discrimination and abuse of power. As individuals and as managers, all must be proactive in preventing and responding to inappropriate conduct, support ongoing dialogue on these matters and speaking up and seeking guidance and support from relevant UNHCR resources when these issues arise. This is a Standard Job Description for all UNHCR jobs with this job title and grade level. The Operational Context may contain additional essential and/or desirable qualifications relating to the specific operation and/or position. Any such requirements are incorporated by reference in this Job Description and will be considered for the screening, shortlisting and selection of candidates.

Required Languages



Desired Languages


Additional Qualifications




Business Administration – Other, Economics – Other, Public Administration – Other

Work Experience


Other information

This position doesn’t require a functional clearance