Title of Position
Level: SB4
Location: New Delhi, India
Full/Part time: Full-Time
Fixed term/Temporary: Service Contract
Rotational/Non Rotational: Non-Rotational
Duration: One year (Renewable*)
Position Number: 00172238
The Position:
The Social Media Analyst will provide strategic support to the overall strategy development, management and execution of UNFPA India’s external and internal communications and media outreach efforts.
You will report directly to the Communication & Media Specialist, under the overall guidance of the Chief of Policy, Advocacy and Partnerships Unit. .
How you can make a difference:
UNFPA is the lead UN agency for delivering a world where every pregnancy is wanted, every childbirth is safe and every young person’s potential is fulfilled. UNFPA’s new Country Programme (2023-2027), envisions an India where every woman and young person, including those from the most vulnerable groups, enjoys gender equality, fully realizes sexual and reproductive health and reproductive rights, and fully contributes to sustainable development.
In a world where fundamental human rights are at risk, we need principled and ethical staff, who embody these international norms and standards, and who will defend them courageously and with full conviction.
UNFPA is seeking candidates that transform, inspire and deliver high impact and sustained results; we need staff who are transparent, exceptional in how they manage the resources entrusted to them and who commit to deliver excellence in programme results.
Job Purpose:
Working within a large, diverse and complex Country Office (CO), your work is critical to the success of the Media and Communications Team, PAPU unit and Country Office to position the ICPD Programme of Action in national and state policy frameworks, raise the visibility of UNFPA’s work and mandate, and expand partnerships. You will contribute to highlighting UNFPA’s successes and achievements, and the importance of addressing remaining challenges in UNFPA’s mandate for the achievement of sustainable development.
Working under the supervision of the Communication and Media Specialist, you will contribute to the Policy, Advocacy and Partnerships Unit to innovate and amplify the Voice and Visibility of UNFPA’s work to advance the Plan of Action of the International Conference on Population and Development (ICPD PoA) in its direct contribution to the Agenda 2030 in India. You will be responsible for creating and crafting compelling digital content which engages audiences in a dynamic, interactive and meaningful way and sparks conversations around issues related to UNFPA’s three transformative results.
You will be responsible for:
The social media analyst will be primarily responsible for creating, planning, developing, implementing, and maintaining a consistent, engaging, and effective social media presence for UNFPA India that aligns with its brand values. The duties include developing and executing strategies, content calendars, running campaigns, cultivating social media communities, and tracking social media metrics.
A. Increasing online presence and visibility of UNFPA India
Social media
- Support the Communications and Media Specialist in designing and implementing impactful strategies to increase followers and subscribers, reach and engagement for UNFPA India profiles across all applicable social media platforms, particularly Twitter, Instagram, Facebook, and YouTube.
- Manage the India CO social media accounts with quality, up-to-date content and information that reflect communications priorities and strengthen UNFPA’s position as a thought leader on gender, sexual and reproductive health and rights population and development issues;
- Plan and execute social media campaigns on issues pertaining to UNFPA’s mandate and around key international days. Develop campaign concepts, set objectives and key messages.
- Boost key posts and run ad campaigns on Twitter, Facebook and Instagram to increase followers, page likes, reach and engagement;
- Manage partnerships with social media platforms, plan activities in collaboration with thematic units, UNFPA-focused states, and ensure the content development, messaging and brand guidelines are followed;
- Monitor and moderate comments on social media posts, intervening as appropriate to answer questions and guide the conversation;
- Practical, hands-on training of colleagues in the use of social media effectively, including Country Representative, Senior Managers and field-based communicators;
- Collect and analyze social media metrics to gauge reach, engagement and other performance measures for social media posts, accounts and campaigns, helping to inform results-based decision making and drive the effective use of resources;
Content curation and storytelling
- Liaise with vendors and partners and lead the development of high-impact social media content including graphics, videos and other multimedia formats that effectively informs and engages external audiences and supports media and advocacy campaigns;
- Produce social media content from the field, including photos and short videos that showcase UNFPA India’s work and the impact created in the field;
- Identify and engage with relevant social media influencers to support and promote UNFPA’s work; conduct due diligence, organize and facilitate their involvement and participation in key UNFPA events, campaigns and online activities.
- Activate and mobilize youth networks in UNFPA states to actively contribute to content development and production, and online campaigns.
- Curate, produce and disseminate “On Track”, tri-annual e newsletter of UNFPA capturing programmatic news and events.
- Coordinate and liaise the development of animated infographics, gifs, advanced powerpoints, digital reports (Annual report)
India CO website
- Administer the India CO website by updating it with the latest content and information on programmes, interventions, publications, news, events, videos and resources;
- Increase visibility of the India CO website by implementing Search Engine Optimization strategies and drive traffic to relevant pages. Manage/reduce website bounce rate by incorporating engaging content, designs and establishing linkages to other related pages and content;
- Conduct periodic analysis of the CO website on Google analytics to gauge performance, traffic and other relevant indicators to develop engagement strategies based on data and evidence;
- Liaise with the HQ team to add and update new content, banners, campaign and landing pages depending on the requirement at the CO level;
Data Collection and Analysis:
- Collect and compile data from various digital channels, including social media platforms, websites, e-newsletter, and website traffic
- Use analytical tools and methodologies to analyze data, identify trends, and extract actionable insights.
- Monitor key performance indicators (KPIs) related to social media engagement, website traffic, user behavior, and other relevant metrics.
- Use data-driven insights to tailor content and digital marketing efforts to specific audience segments.
SEO and Content Analysis:
- Collaborate with content creators to optimize content for search engines and social media platforms.
- Campaign Optimization: Assist in the planning, execution, and optimization of digital marketing campaigns across various platforms, including social media, email marketing, and paid advertising.
Perform any other duties as requested by the Supervisor.
Qualifications and Experience
Education/Professional:
- Bachelor’s degree in communications, marketing, Journalism, advertising or related field.
Knowledge and Experience:
- Minimum 7-8 years of professional experience at the national or international level with a good track record in social media management, digital marketing and communications, and content development
- Demonstrated experience in planning and implementing impactful and engaging social media campaigns on development issues, and mobilizing user-generated content (UGC)
- Proven skills in running ad campaigns on social media to increase followers, reach and engagement.
- Candidates who have done certifications like Hootsuite, Google Analytics, Facebook Insights, and possess digital analytics skills etc., will have an advantage.
- Familiarity with SEO best practices and content optimization strategies.
- Basic knowledge of tools such as Canva, MailChimp, and CMS is required.
- Excellent written and oral communications in English. Basic working knowledge of Hindi is preferred.
- Knowledge of and interest in the fields of Sexual and Reproductive Health and Rights, Gender Equality, Youth Empowerment, and Population and Development is an asset.
- Ability to work independently and in teams, in an international and multicultural environment.
Languages:
- Fluency in English; knowledge of other official local languages is desirable.
Required Competencies
Values:
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Functional Competencies:
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Core Competencies:
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Compensation and Benefits:
This position is pegged at SB4 step I and offers an attractive remuneration package of INR 1,469,279 per annum (taxable), annual leave sick leave and medical insurance coverage for the contract holder.
UNFPA Work Environment
UNFPA provides a work environment that reflects the values of gender equality, teamwork, Embracing diversity in all its forms, integrity and a healthy balance of work and life. We are committed to maintaining our balanced gender distribution and therefore encourage women to apply. UNFPA promotes equal opportunities for all including persons with disabilities.
Disclaimer:
UNFPA does not charge any application, processing, training, interviewing, testing or other fee in connection with the application or recruitment process. Fraudulent notices, letters or offers may be submitted to the UNFPA fraud hotline http://www.unfpa.org/help/hotline.cfm.
*Subject to availability of funds and satisfactory performance.
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