Hardship Level (not applicable for home-based)

A (least hardship)

Family

UNOPS LICA3

2024-11-01

November 6, 2024

1. General Background
UNHCR Korea is considered one of the key markets for PSP, with the long-term growth potential to raise over $80 million in the coming years. In line with this strategy, UNHCR Korea set the Digital and Direct Response TV (DRTV) fundraising program expansion as the most important growth driver, bringing over 40% of PSP Korea’s acquisition revenue.

However, Korea has become an increasingly saturated and competitive private sector fundraising market, with various International Nonprofit organizations investing heavily in digital and Direct Response TV (DRTV) fundraising activities year by year.

Based on the PSP growth pathways, Digital and DRTV acquisition programs in UNHCR Korea are now assessed as in the ‘prepare’ pathway and aim to move forward to the ‘accelerate’ pathway by 2025. In this context, strengthening the capacity of developing competitive content including creatives and campaigns becomes the most imperative of all areas that require to achieve growth.

This new UNOPS LICA position at GS3 level will assist the PSP IG Associate (Digital & Direct-Response TV Fundraising) in achieving this by supporting the development of digital and DRTV fundraising content to generate income. In addition, the position will promote strategies to reach a new audience through
various Digital and TV media platforms/channels to expand the donor base.

2. Purpose and Scope of Assignment
Digital and DRTV Fundraising Content Production and Management
• Assist to set up, maintain and manage UNHCR Korea’s Digital and DRTV fundraising content marketing strategy including its website, digital/social platforms, and TV media aligned with UNHCR Korea’s fundraising goals to acquire new donors.
• Assist to develop, produce, and manage all types of Digital and DRTV fundraising content and campaigns, including digital paid ads creatives (e.g., display banners, video clips, search ad copies), DRTV advertising creatives, and collateral materials.
• Manage and archive UNHCR Korea’s Digital and DRTV fundraising assets including photos and videos.
• Support other units with Digital and DRTV fundraising campaign elements where required.

Digital and DRTV Fundraising Content Performance Analysis & Reporting
• Monitor performances of all Digital and DRTV fundraising content activities as well as related market trends.
• Provide performance analysis reports on Digital and DRTV fundraising content results regularly and on an ad-hoc basis, when needs arise, utilizing analytic tools such as Google Analytics/Google Tag Manager.
• Develop and maintain the content database to provide data-driven marketing.

Digital and DRTV Fundraising Marketing
• Assist to plan, develop, and execute Digital and DRTV fundraising strategies and annual plans.
• Assist to implement all types of Digital and DRTV fundraising campaign activities including Display Advertising (DA) / Social media Advertising / Search Engine Marketing (SEM)/Traditional TV and cross-media marketing.
• Research, identify, and run any new digital fundraising platforms/channels and micro-donation sites.

Partnership and Supplier Management
• Work with various partners, media agencies, and suppliers for Digital and DRTV programmes.
• Support administrative tasks including procurement, vendor contracting, and payments.

Perform other duties as required.

3. Monitoring and Progress Controls
The individual contractor will work for the UNHCR office under the direct supervision of PSP IG Associate (Digital & DRTV fundraising). The individual contractor will perform duty in a combination of office and flexible working environment in line with UNHCR Korea’s guidelines.

4. Qualifications and Experience

a. Education (Level and area of required and/or preferred education)
– Completion of high school diploma or university degree in marketing, advertising, or communication preferred.

b. Work Experience
(List number of years and area of required work experience. Clearly distinguish between required experience and experience which could be an asset.)
– Minimum 1 year of relevant experience with High School Diploma; or 0 year of relevant work experience for Bachelor or equivalent or higher.
– Previous work experience in digital content/media/ platform /agency / NPO would be preferred.

c. Key Competencies
(Technical knowledge, skills, managerial competencies or other personal competencies relevant to the performance of the assignment. Clearly distinguish between required and desired competencies)
– Experience in delivering digital/social content marketing campaigns;
– Experience in fundraising or income generation by marketing program implementation;
– Experience in producing digital/online content (e.g., online ad campaigns, blogs, videos, Facebook, etc.);
– Strong copywriting and editing skills;
– Knowledge of specific software including Microsoft Office software (e.g., PowerPoint, Excel, Adobe Photoshop, Adobe Premiere);
– Excellent written and verbal communication skills both in Korean and English;
– Interested in humanitarian activities and international organizations.

Standard Job Description

Required Languages

English

,

Korean

,

Desired Languages

,

,

Additional Qualifications

Skills

Education

Certifications

Other information

This position doesn’t require a functional clearance

Home-Based

No