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                                                                       TERMS OF REFERENCE

Background and Justification

Social and community listening has emerged as a vital component of Social and Behavior Change (SBC) initiatives in the context of health, child protection, nutrition, SRHR and HIV, climate change, transition from learning to earning, emergencies and other core areas of UNICEF work. It serves as an early warning system that allows UNICEF ESAR SBC and other sections teams and COs to monitor public sentiment, identify information gaps, and adapt our community engagement strategies accordingly. This is particularly relevant in the Eastern and Southern Africa region, where digital communication and social media are fast becoming one of the main sources of information and engagement.

Scope of Work

Goal and objective: Under the supervision of the SBC Emergency Specialist, ESARO and in close collaboration with the relevant sections, COs the SBC Social and community listening (SCL) Consultant for the ESARO Social and Behavioural Change team will be responsible for supporting the planning, execution, and monitoring of the ESARO SBC social listening strategy across various platforms, generation and utilization of behaviour and social science data on community insights.

Activities and Tasks:

1. Support implementation of a Regional Social and Community Listening Strategy and

• Produce highlighting key issues, topics, concerns raised, monitoring trends, misinformation, rumours, disinformation, knowledge, attitudes, and practices shifts, influencers and reference group, etc. providing recommendations on potential messaging and potential programmatic focus to RO and COs.

• Through online monitoring tools, identify highly assessed conversation threads to identify wrong information and/or myths being circulated in ESAR.

• Expand the existing Regional Social and Community Listening Strategy and its implementation to include other programme areas (e.g., SRHR and HIV, Nutrition, Child Protection (Violence against girls, boys and women, child marriage, FGM, child online protection, girls’ empowerment, emergency, immunization, etc.). SCL process will also use insights that are generated from the SCL initiative on child marriage and FGM led by HQ to effectively utilize the insights that emerge from those analysis.

2. Community insights data utilization

• Support RO and COs in collection, compilation, analysis and use of community insights and beliefs on behaviour and social barriers and drivers around key programmatic areas.

• Review guidelines and tools for conducting social and community listening to equip COs with practical tools and templates.

2. Outputs/Deliverables:

Payment Schedule

Desired competencies, technical background and experience

Education

• Advanced university degree or equivalent experience in Statistics, Communications, Marketing, Data Science, Behaviour Science or relevant areas. *A first-level university degree in a relevant field

combined with and additional two years of professional experience may be accepted in lieu of an advanced university degree.

Work Experience

• At least 5 years of proven experience in social media monitoring and analysis and/or digital listening

• Previous experience with social media management, trend monitoring, and influencing

• Experience in the design and implementation of interventions on rumour management/misinformation

• Previous experience in working with UN, and/or other development partners.

• Excellent writing skills planning and coordination skills, with proven ability to work independently.

Language Proficiency

• Fluency in English (verbal and written). Knowledge of French and Portuguese is an added advantage

Must exhibit the UNICEF Core Values of:

1. Care

2. Respect

3. Integrity

4. Trust

5. Accountability

6. Sustainability

Core Competencies

• Builds and Maintains Partnerships

• Demonstrates self-awareness and ethical awareness

• Drive to achieve results for impact

• Innovates and embraces change

• Manages ambiguity and complexity

• Thinks and acts strategically

• Works collaboratively with others

Conditions

Risks

How to Apply