NATIONAL DIGITAL COMMUNICATIONS CONSULTANT - Ashgabat

TERMS OF REFERENCE (to be completed by Hiring Offic
Hiring Office:	UNFPA Turkmenistan Country Office
Purpose of consultancy:	UNFPA Turkmenistan Country Office is currently implementing its fifth Country Programme Document for2021The new programme willrequire support ininnovative approaches in reaching out to stakeholders and women, young people, with focus on the vulnerable groups in ending the unmet need for family planning, the preventable maternal deaths, as wellas ending thegenderbased violence in all its forms. Donors and other partnerships visibility will also be placed as a priority, specifically through interactive content via social media and digital platforms. The advocacy priorities for UNFPA will include censusand demographic resilience, bodily autonomy and reproductive rights, youth engagement and addressing the genderbased violence, among others. The Digital Communications Consultant will assist the office in generating and delivering compelling social media and online content and campaigns in social media and digital platforms related to women, men, youth and adolescents and UNFPA’s stakeholders to advance UNFPA mandate and visibility. Within the framework of the UNFPA’s gender equality and youth programme, the consultant will also maintain Men Engage and Yashlyk platforms, including regularly posting of the new articles, materials based on the results of all relevant surveys and studies, videos and resources, translation and adaptation to the local context, conducting the online campaigns based on this and other UNFPA platforms and channels. This is a fulltime consultancy, office based.
Scope of work: (Description of services, activities, or output	Contribute to expansion and strengthening of UNFPA CO’sweb and online social media presence through: maintaining the web and socialmedia channels in threelanguages, interacting with new and existing audiences online withguidance from UNFPACommunications team, and deepening engagement across all UNFPAsocial media platforms; Instagram, Facebook, Twitter, Youtube, IMO. Advertisement Assist in preparing social media packaging including stories, information education graphic materials, photos, advocacy images, contests, campaigns, audio,video, and socialmedia campaigns including but not limited to: International days on Youth, Older persons, People with disabilities, Human rights, WorldPopulation Day, etc. 16 days of activism against genderbased violence. Gender and Youth: Support the campaigns and related events, and boost the engagement rate for the #ErkeklerHem, MenEngage Social mediaethics, Domestic violence survey results, andpositive social norms campaigns, etc. Reproductive health: Social media packages on women and girls’ health and rights, including women with disabilities, cervical & breast cancer,results of the relevant studies and reports; Population Dynamics: Censusresults and population trends; Create infographics and data visualization for UNFPA programmes, publications, flagship events, initiatives, and campaigns;

	Generate and analyzereports on web traffic usingGoogle analytics and other social mediafocused analytics; Assist in maintaining the UNFPA pageYASHLYK which provides information for young people: translate and publish the final editedversion of thearticles; facilitate scheduled onlineconsultations and discussions on social platforms and increase visibility of the Yashlyk Page; respond to the incoming comments upon clearance from the supervisor and monitor the activity on Yashlyk through Google analytics; publish weeklysurvey questions and visualize the results; monitor the Yashlyk social media page and provide guidance; prepare monthly detailed analysis report. Maintain the MenEngage platform: research and stayuptodate with the MenEngage platforms and initiatives in the regionand globally; develop new adapted resources including articles, posts, videos and data visualization based on the results of all relevant surveys and studies on MenEngage; design the onlinecampaigns based on the existing resources; prepare monthly detailed analysis report on content, users and feedback, with followup actions and plans for the next month. Support the Communications team in updating the CO photo and video archive, specifically on relevant social media platforms (Flickr, et. Support in implementing the activities outlined in Communications Plan Involve and support in implementing activities decided at the UN Communication Group to be jointly organized Perform select backup functions of theCommunications Analyst as agreed with the supervisor during the absence of the staffmember. Design and launch a digital campaign on social media platforms to advocate for and promote gender equality, men engagement, foster positive social norms in the family, and raise awareness of CSSF activities in Turkmenistan.
Duration and working schedule:	Expected duration of this assignment is 5 months with possible extension from 14 October 2024 to 31 March 2025 including operational closure of the contract.
Place whereservices are to be delivered:	UNFPA Office in Ashgabat, Turkmenistan
Delivery dates and how work willbe delivered (e.g. electronic, hardcopy etc.):	Submission of the Consultancy Report that reflects the work as described under the “Scope of work” by 30thof each month.
Monitoring and progress control, including reporting requirements, periodicity formatand deadline:	The IC will closely work with Programme and Operations staff; the work will be monitored by Communications Analyst under the overall guidance of the Head of Office. The NPA on Gender and Youth will monitor specific assignments related to programme portfolio. The Digital Communication consultant will report progress on a monthly basis.
Supervisory arrangements:	The consultant will be directly supervised by Communications Analyst under the overall guidance from the Head of Office.
Expected travel:	Travel is possible upon prior approval of the Head of Office and subject to funds availability. Travel costs will be covered according to the UNFPA’s Duty Travel Policy.
Required expertise, qualifications and competencies, including language requirements:	Qualifications and Education Bachelor’s degree in the field of marketing, communications, journalism or related field will be an asset; At least 2 years of professional experience in maintaining social media accounts, especially Instagram, Facebook, and Twitter ,as well as experience with new media executions; Excellent understanding of social media platforms, with a proven ability to analyze trends, conduct research, and identify opportunities for engagement and growth Experience with graphicdesign, ability to create designsfor digital mediapurposes in open source graphic design programmes, such as Canva; Experience in video editing, utilizing CapCut to produce engaging and impactful content. Experience developing compelling content to generate response from audiences online; Experience in visualizing the qualitative and quantitative analytics; Must have an active presence in major socialmedia platforms, including but not limitedto Instagram, Facebook, Twitter, Google+, and LinkedIn; Ability to takequality photographs and videos; and photo/video editing skills; Excellent knowledge of written and oral Turkmenor Russian and English languages Must have organizational skills, reporting and problemsolving skills Excellent interpersonal skills and ability to establish and maintain effective working relations in a mixedgender environment Any other related tasks as may be required or assigned by Communications Analyst.
Inputs / services to be provided by UNFPA or implementing partner (e.g. support services, office space, equipmen, if applicable:	UNFPA Turkmenistan CO will provide necessary materials and office space to conduct the consultancy.
Other relevant information or special conditions, if any:	The consultancy fee will be calculated based on NOA level of the UN salary scale effective 1 November 2020and will be paid on a monthly basis upon completion of deliverables. TKM05GEN, MENEDUCATE, PU0074, 54700, 71305, UKB60 TKM05RHR, ADVCOMM, PU0074, 54700, 71305, FPA90 (alternativ
UNFPA provides a work environment that reflects the values of gender equality, diversity, integrity and healthy worklife balance. We are committed to ensuring gender parity in the organization and therefore encourage women to apply. Persons with disabilities, and individuals of other underrepresented groups are highly encouraged to apply. UNFPA promotes equal opportunities in terms of appointment, training, compensation and selection for all regardless of personal characteristics and dimensions of diversity.