Task description

Within the delegated authority and under the supervision of the Oman Country Office or his/her designated mandated representative(s), the UN Volunteer will: • Develop and manage a tracker that monitors progress in brand building and fundraising readiness, updating the status of tasks, resourcing, responsibilities, and milestones. • Set up of analytics and monitoring tools to assess brand engagement and readiness, as well as optimizing digital assets like landing pages for future fundraising efforts • Develop and implement a content strategy and plan for owned platforms (website, social media) and earned and shared media (press releases, media, corporate partnerships) aimed at raising the brand profile with relevant audiences and increasing the volume and quality of traffic. • Collaborate with colleagues on partnerships and planned activations with private sector companies, media, and/or influencers (individuals, media, and companies) to expand UNICEF’s voice and amplify brand presence and engagement. • Develop partnerships and required content pieces such as videos, social media posts, and blog posts to deliver on the content strategy and support brand building and fundraising readiness efforts. • Monitor, evaluate and share results on an ongoing basis • Identify and share best practices on brand marketing and fundraising from social platforms and key markets to enhance brand building and fundraising readiness. • Any other related tasks may be required or assigned by the supervisor. Furthermore, UN Volunteers are encouraged to integrate the UN Volunteers programme mandate within their assignment and promote voluntary action through engagement with communities in the course of their work. As such, UN Volunteers should dedicate a part of their working time to some of the following suggested activities: • Strengthen their knowledge and understanding of the concept of volunteerism by reading relevant UNV and external publications and take active part in UNV activities (for instance in events that mark International Volunteer Day); • Be acquainted with and build on traditional and/or local forms of volunteerism in the host country; • Provide annual and end of assignment self-reports on UN Volunteer actions, results and opportunities. • Contribute articles/write-ups on field experiences and submit them for UNV publications/websites, newsletters, press releases, etc.; • Assist with the UNV Buddy Programme for newly-arrived UN Volunteers; • Promote or advise local groups in the use of online volunteering or encourage relevant local individuals and organizations to use the UNV Online Volunteering service whenever technically possible.