Job organizational context:

UNICEF’s 2022–2025 Strategic Plan elevates advocacy and communication from support functions to strategic levers for systemic change, leveraging evidence, digital innovation, behavior change, and partnerships to champion the rights of every child. It underscores the importance of adolescent and youth engagement, both online and offline, recognizing young people as active agents of change whose voices drive more relevant, effective policies and programmes.

The Advocacy & Communication Section elevates UNICEF’s voice and the voices of children and youth, using digital platforms and strategic partnerships to engage and mobilize children, communities, governments, and stakeholders to influence policies, resource mobilization funding, and shape public discourse to realize the rights of every child in Pakistan.

Purpose for the job:

The Advocacy & Communication Section requires the expertise of an Advocacy & Communication Consultant to strengthen UNICEF’s voice and impact at provincial level through communication, advocacy and visibility efforts. Under the direct supervision of the Chief of Field Office in UNICEF Sindh and with technical guidance from the Communication Specialist based in Islamabad, the consultant will support with developing tailored communication strategies – leveraging digital media, activations, and youth-focused campaigns aligned with key UNICEF priorities. This role will elevate UNICEF Pakistan’s capacity to deliver compelling advocacy and visibility campaigns in the provinces, foster stronger partnerships and engagement with government, civil society, children and youth, and galvanize support for children’s rights.

Under the direct supervision of the Chief of Field Office in UNICEF Sindh with technical guidance from the Communication Specialist based in Islamabad, the consultant will be responsible for providing support to developing communication and advocacy strategies and compelling content including human interest stories, case studies, multimedia assets including photos and videos, social media posts for UNICEF Pakistan’s digital platforms. The consultant will document UNICEF’s work for children in Pakistan, showcasing project progress, impact, results, and lessons learned. The consultant will develop key messages, communication briefs, fact sheets, and knowledge products for donors and internal knowledge sharing. The consultant will also build capacity by training UNICEF and partner staff on storytelling techniques, branding, and effective communications. To ensure UNICEF and donor visibility, the consultant will monitor branding at project sites and recommend corrective actions when needed. During field missions, the consultant will support planning, logistics and content creation for donor visits, media, celebrities and influencers. In the event of a humanitarian emergency, the consultant will be responsible for preparing key messages that highlight the critical needs of children and families and UNICEF’s response, and working with implementing partners and staff to collect real-time stories and visuals from the field.

Communication and Advocacy Strategy

• Provide support with the development and implementation of a provincial-level communication and advocacy strategy and work plan to achieve positive outcomes for children and young people in line with UNICEF’s programme objectives and goals. Conduct and incorporate a stakeholder analysis, audience analysis, core messages and communication channels to deliver the communication and advocacy objectives and unlock opportunities for children.
• Monitor and evaluate the Communication and Advocacy strategy against established baselines to measure success; undertake analysis to refine and improve the strategy and activities’ effectiveness; prepare results and reports as needed.

Content Development & Storytelling

• Identify, research, and develop compelling human interest stories and case studies. Capture quotes from children, adolescents, and communities to amplify children’s voices and demonstrate the impact of UNICEF’s programmes.
• Produce and edit high-quality photos and videos for UNICEF Pakistan’s website and social media channels, ensuring captions and signed consent forms and adherence to UNICEF’s ethical imagery guidelines and child safeguarding protocols.
• Develop engaging multimedia assets – including video scripts, captions, and infographics – to demonstrate the impact of UNICEF’s work in the lives of children, adolescents and youth.
• Work with vendors to supervise the planning, production and design of multimedia content (Videos, animations, infographics) and publications (reports, factsheets, brochures) as needed.

• Create compelling social media content which highlights UNICEF’s advocacy priorities, programmatic interventions and partnerships, and amplify the voices of children and youth.

• Document key events and activities related to programmes, advocacy and donor recognition.

Project Documentation & Knowledge Management

• Document project progress, results, and lessons learned through communication materials (briefs, fact sheets, knowledge products) that recognize the valuable contributions of UNICEF, donors and partners in the lives of children.
• <… [truncated] | COMPETENCIES:
  Education/Experience/Language requirements

  Education/Experience/Language requirements Education/Experience/Language requirements

  Education: A first University Degree (Bachelor”s) in Communication, Journal…

  Education: A first University Degree (Bachelor”s) in Communication, Journal…

   

  • Education: A first University Degree (Bachelor”s) in Communication, Journalism, Marketing, International Development or any related field, including Marketing and Advertisement, Media Sciences or and other relevant field.
  • Experience: A minimum of two (2) years relevant professional progressive work experience in mass media and/or digital communication, journalism or development communications is required.
  • Experience in international development organizations or the UN—including producing, curating, and monitoring creative mass and digital media content, managing advocacy events and campaigns (both online and in-person), and leading youth-focused engagement and advocacy initiatives, is a strong asset.

  Language: Fluency in English and Urdu is required, with Sindhi language desirable. There will be a focus on creative communication, especially writing stories and producing content in these languages, e.g. scripts for visual productions etc.

   

   

  • Education: A first University Degree (Bachelor”s) in Communication, Journalism, Marketing, International Development or any related field, including Marketing and Advertisement, Media Sciences or and other relevant field.
  • Experience: A minimum of two (2) years relevant professional progressive work experience in mass media and/or digital communication, journalism or development communications is required.
  • Experience in international development organizations or the UN—including producing, curating, and monitoring creative mass and digital media content, managing advocacy events and campaigns (both online and in-person), and leading youth-focused engagement and advocacy initiatives, is a strong asset.

  Language: Fluency in English and Urdu is required, with Sindhi language desirable. There will be a focus on creative communication, especially writing stories and producing content in these languages, e.g. scripts for visual productions etc.

   

  • Education: A first University Degree (Bachelor”s) in Communication, Journalism, Marketing, International Development or any related field, including Marketing and Advertisement, Media Sciences or and other relevant field.
  • Experience: A minimum of two (2) years relevant professional progressive work experience in mass media and/or digital communication, journalism or development communications is required.
  • Experience in international development organizations or the UN—including producing, curating, and monitoring creative mass and digital media content, managing advocacy events and campaigns (both online and in-person), and leading youth-focused engagement and advocacy initiatives, is a strong asset.

  Language: Fluency in English and Urdu is required, with Sindhi language desirable. There will be a focus on creative communication, especially writing stories and producing content in these languages, e.g. scripts for visual productions etc.

  • Education: A first University Degree (Bachelor”s) in Communication, Journalism, Marketing, International Development or any related field, including Marketing and Advertisement, Media Sciences or and other relevant field.
  • Experience: A minimum of two (2) years relevant professional progressive work experience in mass media and/or digital communication, journalism or developmen… [truncated] | CONTRACT:
    Competencies

    Competencies Competencies

    Treats all individuals with respect; responds sensitively to differences and enc…

    Treats all individuals with respect; responds sensitively to differences and enc…

     

     

    Treats all individuals with respect; responds sensitively to differences and encourages others to do the same. Upholds organizational and ethical norms. Maintains high standards of trustworthiness. Role model for diversity and inclusion.

    Acts as a positive role model contributing to the team spirit. Collaborates and supports the development of others. For people managers only: Acts as positive leadership role model, motivates, directs and inspires others to succeed, utilizing appropriate leadership styles.

    Demonstrates understanding of the impact of own role on all partners and always puts the end beneficiary first. Builds and maintains strong external relationships and is a competent partner for others (if relevant to the role).

    Efficiently establishes an appropriate course of action for self and/or others to accomplish a goal. Actions lead to total task accomplishment through concern for quality in all areas. Sees opportunities and takes the initiative to act on them. Understands that responsible use of resources maximizes our impact on our beneficiaries.

    Open to change and flexible in a fast paced environment. Effectively adapts own approach to suit changing circumstances or requirements. Reflects on experiences and modifies own behavior. Performance is consistent, even under pressure. Always pursues continuous improvements.

    Evaluates data and courses of action to reach logical, pragmatic decisions. Takes an unbiased, rational approach with calculated risks. Applies innovation and creativity to problem-solving.

    Expresses ideas or facts in a clear, concise and open manner. Communication indicates a consideration for the feelings and needs of others. Actively listens and proactively shares knowledge. Handles conflict effectively, by overcoming differences of opinion and finding common ground.

     

     

     

    Treats all individuals with respect; responds sensitively to differences and encourages others to do the same. Upholds organizational and ethical norms. Maintains high standards of trustworthiness. Role… [truncated]